#TBT: “Free” Is Not a Business Plan

Happy #TBT! Here's an oldie-but-goodie post from Jim: "Free" Is Not a Business Plan. Free is Chris Anderson’s latest book [@2009], and the premise is fascinating: In a world of bits instead of atoms (by which Anderson means electronic information as opposed to physical goods or services), the price of serving that one extra customer is so low as to be nearly zero. This in turn liberates the producer of such services to give them away on a broad basis...

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