The Most Powerful Tool for Digital Marketers

User generated content is not a new concept, but it is snowballing to become the most powerful tool digital marketers have at their disposal, writes Sophie Turton for Econsultancy. She points out that a marketer's focus should be on creating opportunities for content creation and conversation. Read her entire article here to find out how the definition of content marketing and what drives content are evolving. Below, we've outlined her reasons why user generated content is king. 1. Peer recommendations above sales...

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