Is Apple Handoff the Answer to the Mobile Conversion Challenge?

Everyone in e-commerce faces the challenge of mobile conversation -- getting those people who shop on mobile devices to buy from mobile devices. Right now, industry average puts mobile usage at around 50%, while mobile purchases lag behind at only 15-20% of overall sales. Goldstar users are big on mobile, so our stats surpass the industry average, with 67% mobile usage and 36% sales — but there’s still that gap to be bridged. That’s where Apple Handoff comes in. We’re...

Read More