Think Outside the Industry: McDonald’s Hamburger University

Yesterday we posted a #TBT article by Jim about organizations that invest resources in making their product better, and then reinvest the results in making it even better. Jim wrote: “The winner is the one who’s best at making the product better. It’s survival of the smartest, and you get smarter by investing in getting smarter. … Remember, if you’re competing for the mindshare of a ticket buyer, you’re indirectly competing with NASCAR and Cirque du Soleil. And remember also …

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