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Marketing

Most People Say “Brand” When They Mean Something Else

Branding is most likely a topic that keeps popping up for your arts organization. Recently, we shared a branding Pro Tip from Goldstar's VP of Content & Merchandising, Kristen Giordani. In her MarketingProfs article, writer Laura Wallace offers four tips for gutsy branding. She writes, "Find what makes your business unique, what makes it tick, and what it is known for, and then build your entire brand around that." Jim shared some similar thoughts in his post, 3 Ways to Build a...

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Marketing

Break Down What’s Important About Your Identity

The Story of Telling writes in a recent post: "When we get caught up competing, we get caught out playing catch up. It turns out you don’t need to compete when you know who you are." Jim echoed this message in his post, Even Lions Can’t Play Where the Gorillas Play: "So the first question to ask when developing a niche is this: What’s special about who we are? What’s interesting and unique about who we are? Some of what you are...

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Marketing

Do You Follow the Marketer’s Rule of 7?

You know the “Rule of 7,” right? It’s the marketing theory that someone needs to see your product or ad seven times before they truly become aware of it. Of course, this rule goes way back to the 1930s (and maybe even earlier), so it doesn’t take into account changes in newspapers and TV, oh, and that little invention, the internet. So what’s the new “rule of” number? I’ve heard some say 8, 6, 7, 5, 3 and oh, 9....

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Bright Ideas

What’s the Use of a Paper Ticket?

I really enjoyed this piece, written by Matthew Lew, about the redesign of paper tickets for shows. In it, Matthew suggests some very smart and interesting ways that Ticketmaster specifically can improve the look and usefulness of the paper tickets that it prints. In our hearts, we know the paper ticket is doomed. Print-at-Home tickets are a temporary solution that in a few years will seem as quaint as paper tickets themselves. You already get tickets on your phone in...

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