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Social Media

Social Media Trends for 2020

You have many choices when it comes to social media marketing -- and new opportunities are popping up each year. Taylor Peterson offers a "rundown of top features and formats social marketers should explore in 2020" on Marketing Land. Check out a couple below, and then read the rest here: "Instagram Shoppable posts. Instagram first debuted its Checkout feature in March 2019, giving online retailers a more seamless way to connect with customers. The feature allows users to make purchases from in-feed or Story content without...

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Social Media

Great Ways to Grow Your Audience on Social

Online communities can be "your strongest advocates and biggest assets," writes Colin O'Riordan for HubSpot. O'Riordan explains: "Online communities are groups of people who have a connection with your brand and/or each other. They communicate with you about your products and often share brand experiences." And, he continues, "social platforms now offer useful features that can help build brand relationships." He highlights five brands who are using social media to spark community growth. We share one example below, and you can...

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Marketing

Twitter Reveals What Matters Most to Your Patrons

To help live entertainment marketers better understand what matters most to our patrons, Twitter, reports David Cohen for Adweek, "analyzed billions of tweets from Jan. 1, 2016, through June 30, 2019, and boiled them down into 18 emerging trends that highlight fundamental shifts in culture in the U.S." With this insight into what's on our patrons' minds, we can, hopefully, start and participate more effectively in social media conversations. Cohen shares six overarching themes. Read three of them below, and then...

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News

Twitter Highlights From TEDxBroadway 2019

TEDxBroadway was yesterday, and it was a day filled with amazing speakers and out-the-box ideas. If you weren’t able to attend in person, check out some of the tweets below that were shared during the event: Want more details on the event? Check out TEDxBroadway.com.

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Social Media

Best Tweets You Missed This Week

If you're not glued to your phones like we are, you may have missed some of these funny and insightful tweets in the live entertainment marketing world. Not to worry, we've gathered them here so you're still in the loop: Do you agree? 2. Whoops ... 3. True for any business ... 4. Good advice for work and life ... 5. Great reminder from Laura ... 6. Are you taking care of your fans too? Read More: 2019 Social Media Trends Business & Marketing Leaders...

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Marketing

Are You Reaching 2.6 Billion People?

Right now, billions of people are online! That's right -- according to Business.com, "There are approximately 2.62 billion social media users online. This number is expected to rise to over 3 billion people by 2021." Most likely, you already use social media to boost your branding and marketing. Whether you're a seasoned pro or would like to learn more, Business.com writer Rolando Herrera shares six social media weapons to boost your business. We've highlighted two below: "Encourage customers to leave reviews. The...

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Social Media

Who’s Sharing Your Social Media Posts? [Infographic]

Do you know who's engaging with your social media? If you're trying to reach certain demographics, or have a post go viral, it can help to know more about the people on all these various social platforms and what they're doing when they visit them. To help, MarketingProfs shared the below infographic, which breaks down the whos, whats and wheres of social media sharing: Read More: Are You Getting the Most From Your Goldstar Partnership? Listen to Jim on the Bob...

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Marketing

Video Marketing: Your Questions Answered

We've covered video marketing on Selling Out before -- especially how important it is nowadays. According to the infographic below posted on MarketingProfs, "97% of marketers say video has helped increase user understanding of their product or service, and 81% of consumers say they were convinced to buy a product or service after watching a brand's video." Take a look and review other helpful tips you can use: #mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; }/* Add your own MailChimp form style overrides in your...

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Social Media

The Perfect Time to Post on Social Media

Timing is everything, and when it comes to social media, there are better days and times to post on Facebook, Instagram and Twitter. MarketingProfs posted the infographic below, revealing time-based social media posting tips from data compiled by Unmetric, a social media analytics platform. Some of the helpful tips include: "•Instagram user activity peaks at 3-4 AM (Eastern U.S.) on Sundays (because of global interactions, yet Instagram posts on Tuesdays received the best engagement). • Facebook's sweet spot for engagement is on Thursdays,...

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Social Media

Social Media Trends Every Arts Org Should Watch for in 2018

Facebook, Twitter, Instagram: Social media is always changing, and as live entertainment marketers we have to keep up. So, what trends should we expect to see in 2018? Entrepreneur shares a list of 10. We've picked our three favorites below, but then read them all to be fully prepared for the new tech advancements popping up next year. "Increasing popularity of Instagram Stories. Over 200 million people use Instagram Stories each month, which is over 50 million more than those who use...

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