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Social Media

Olympic Athletes Who Are Winning on Social

All eyes are on Rio these days and the incredible athletes from all over the world. While we watch in amazement as they run, jump, flip, swim and excel at their sports, we're also moved by their personal stories. And, as Andrew Caravella puts it in this Entrepreneur post, we feel even closer to the athletes because of social media, which "now affords us a more intimate view into the life and times of world-class athletes, dream makers and record...

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Marketing

Think Outside the Industry: Alice Falls Back

What better way to promote your upcoming film -- or event -- than piggyback on something that everyone is experiencing ... like daylight saving time? On November 1 at 7:07am, Disney tweeted an 11-second video of Alice "falling back" to promote its new live-action film Alice Through the Looking Glass, featuring Johnny Depp, Anne Hathaway, Mia Wasikowska, Helena Bonham Carter and Sacha Baron Cohen. "Today is a very important date," read the tweet. You can watch the video here. Got a...

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Technology

Is Live Entertainment Etiquette Evolving?

Theater etiquette is making headlines. We at Goldstar offered insight on some of the biggest live entertainment etiquette questions, surveying more than 1,000 members as well as theater experts. You can read the results here. James Hebert at The San Diego Union-Tribune covers a "string of well-publicized incidents lately (mostly on Broadway) involving playgoers doing some not-so-smart things with their smartphones" in "Who makes the call on theater etiquette?" He also points out that while theater needs to attract younger...

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Technology

Looking For Some (Social Media) Action?

Dan Zarrella, a social media scientist at HubSpot, did some research and found that if you want comments, likes or shares, you have to ask. Read more of his findings in the infographic below:

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