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Marketing

When Making Fun Can Lead to New Fans

Bad reviews can be good for business, as we pointed out in this post. And, a spoof of your brand on Saturday Night Live can raise awareness of it. According to Adweek, When SNL featured a sketch with Kristen Stewart, Beck Bennet and Aidy Bryant making fun "of the astronomical cost of Farrow & Ball paints and their flowery descriptions, as well as the fact that you 'can't touch' the finished paint -- with some digs at the English spelling...

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#WednesdayWisdom

#WednesdayWisdom: People Are Placing More Value Than Ever on Live Experience.

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Whenever Someone Says Modern Sports Is All About TV … Whenever someone says modern sports is all about TV … ask them why nobody’s watching this year’s World Series [October 2014 ] on TV, but people are still filling stadiums at very high prices. As of this writing, TV ratings for Games 1, 2 and 3 of the 2014 World...

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#TBT

#FBF: TV Is an Excellent Way to Market Your Live Show

Happy #FBF! Here’s an oldie-but-goodie post from Jim: TV Is an Excellent Way to Market Your Live Show. [Editor’s Note: This post is from 2009.] No, I’m not talking about TV advertising. I’m talking about something like what This American Life does. It started as a radio show, of course, and became a TV show, a podcast and a bunch of other things. But I wouldn’t be surprised if it’s most successful form is as a live show. Other NPR favorites like Wait...

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News

Ron Simons at TEDxBroadway 2018 — Beyond the Bio

Before we meet up at New World Stages on Tuesday, February 27 for TEDxBroadway (get your tickets here!), we wanted to take you beyond the bio to meet this year’s speakers. Meet Ron Simons: He's a four-time Sundance Film Festival selected producer and actor of stage, film and television. He’s the founder and CEO of SimonSays Entertainment. We asked Ron … Q: Do you sing in the shower? What’s your go-to song? A: “You mean there are people who don’t sing in the shower? On...

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News

Beyond the Bio — TEDxBroadway Speaker Michael Riedel

Before we meet up at New World Stages on Tuesday, February 27 for TEDxBroadway (get your tickets here!), we wanted to take you beyond the bio to meet this year’s speakers. Meet Michael Riedel: He has covered Broadway for 20 years -- 10 of them for the New York Post. He's the author of Razzle Dazzle: The Battle for Broadway. We asked Michael ... Q: What's the first show you ever saw? A: "Annie -- I saw it in 1977 when I was 10. Andrea...

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Marketing

#Flashback Friday: “Exploiting” Opera Is the First Step to Making People Care

Happy Friday! Here's an oldie-but-goodie 2010 post from Jim: “Exploiting” Opera Is the First Step to Making People Care. In the U.K., there’s a show called Popstar to Operastar. True to its name, it’s a reality show about well-known pop stars trying their hand at opera and being eliminated one at a time, Dancing with the Stars-style. Here in America, DWTS has not only been a popular show, but it’s also gotten people interested in dancing again. Right here in Pasadena, two...

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#TBT

#TBT: Because That’s Where the Money (and Value) Is

Editor's Note: This post was written by Jim in April of 2010. But it's still extremely relevant. Today, musical artists, TV shows and movies -- from the So You Think You Can Dance Live Tour to Game of Thrones -- continue to bring their product to the theatrical stage. And we've got some of those shows listed on Goldstar. Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Because That’s Where the Money (and Value) Is. You’ve probably heard of, or...

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News

Game of Thrones Gets Even Bigger With a Live Concert Tour

First, Game of Thrones popped up as an interactive art installation in New York City. It seems that the hit fantasy series is getting in on more live event action. A Game of Thrones immersive musical concert tour has been announced that's hitting the road across North America early next year. The tour features an orchestra and choir, visual footage from the HBO show as well as some created just for the live event and a "headlining performance from the...

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Marketing

The Ultimate Hook for Your Customers

Millennials love music. And marketers want to reach millennials. For its latest TV spot, the online service Autotrader uses Sjowgren's song "Seventeen," and also gives a cameo to the Bay Area indie band. According to Adweek's David Gianatasio, in the spot Autotrader casts itself as a kind of Tinder for millennials looking to hook up with new cars: "We wanted to create a story with a strong music track at its core," Zambezi executive creative director Josh DiMarcantonio tells AdFreak. "We...

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Fans

Film, TV and Video Game Composer Michael Gordon Shapiro Is Inspired By

As Jim has written before, “A ticket to a great show or game is not just entertainment — it’s a personal upgrade.” Seeing a live show can — and often does — inspire your own personal creativity. Here’s another interview with an inspiring, creative person from Goldstar Pulse. Michael Gordon Shapiro jokes that he writes music for film, TV and video games in order to finance his musical theater habit. He’s written a collection of award-winning short (10-15 minute) musicals...

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