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What We’re Thankful For …

I want to share something with you that I haven’t really shared before. For some reason, Thanksgiving always makes me think about the very early days of Goldstar, and what it was like to get started. It was late 2001, and the world was reeling from the impact of 9/11 and a severe recession. It was the era of the “dot.com” crash. Nobody was starting businesses, and many of my friends in the internet industry were seeking out “safe” jobs …

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Marketing

Give Your Patrons What They Want: Expertise

Boost your patrons’ confidence and, hopefully, it’ll boost your sales. PSFK reports, “Consumers gauge their brand loyalty by the level of service they are being provided. Accordingly, retailers are increasingly focusing their efforts on offering expertise at all stages of the shopping experience … ” The post highlights a few companies that are investing in services “designed to boost the confidence of consumers at every stage of their journey.” We’ve highlighted one example below, and you can check out the …

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Marketing

14 Smart Marketing Tips (From People Just Like You)

We’re always on the lookout for helpful marketing tips to boost our business. Get ready to take notes because HubSpot asked 14 experts in their field for their very best marketing tips — and then compiled an “ultimate list.” We’ve shared two of these tips below: “On the value of customer trust … ‘I define sales as a meaningful transaction between two human beings, so before asking for anything, a customer’s trust must be earned. Brands need to build narratives …

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Marketing

Pretending to be Hot

A couple weeks ago, I made the following point: “Without meaning to, I’d say our industry has made it pretty hard to buy live entertainment. Ticket buyers are generally confused, frustrated, suspicious and trepidatious.” That’s right. As a group, we put obstacles in the path of people who are just trying to give us money and attend our events. This sucks, but let’s stay positive for a moment and look at the beginning of my sentence: “Without meaning to …” …

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Marketing

What Your Patrons Want — Survey Says

What do your patrons like about your organization? It’s an important question because it brings up issues of trust and loyalty, two things every organization values. A new survey posted by Marketing Land “explores drivers of brand perception, consumer trust and the corresponding benefits to retailers.” There are a number of interesting insights, like: • “Roughly half of millennials (52 percent) and Gen Xers (48 percent) wanted retailers to align with their values. •  The overwhelming majority of respondents (85 …

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Bright Ideas

One Smart Marketing Strategy That Never Fails

When Malcolm Gladwell announced his new podcast, before the first episode even aired, it had jumped to No. 2 in the iTunes charts, reports The Story of Telling. Why? Because “we trust him to produce nothing but great work that’s worth our time.” The post highlights why trust is more important than hype when it comes to building your business. “Yes, hype is more immediate than trust,” the post explains, “but in the long run trust is a more sustainable …

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News

Why Joel Peterson’s 10 Laws of Trust Are Good for Business

Much like Jim’s message that good service is the best marketing money you’ll ever spend, Joel Peterson has a golden rule for business that he shares in his new book, The 10 Laws of Trust: Building the Bonds That Make a Business Great. Why trust? Because, as the JetBlue Chairman and professor at Stanford’s Graduate School of Business assures, “Trust works to everyone’s benefit — individual contributors, work groups, customers, suppliers, vendors — and the betterment of the whole organization.” …

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