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Marketing

The Defining Digital Marketing Trends of 2019

Digital marketing is certainly here to stay, writes Avi Ben Ezra for CEOWORLD Magazine. In his post, he highlights the rise of five digital marketing trends in 2019. We share one trend below, then read the rest: “Social media and engagement: Social media posts have ceased to be monologues and companies are catching on fast. Brands are now using social media to engage with audiences, allowing them to understand what the customer wants and needs are. Communication includes social listening. …

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Marketing

Digital Ad Dollars Are on the Rise

Be where the people are — and the people are on mobile. That’s the title of one of Jim’s post for this blog. Looks like advertisers are following the trend. “Digital ad spending in the U.S. will exceed traditional ad spending in 2019, according to a forecast by eMarketer,” reports Robin Kurzer for Marketing Land. Kurzer shares the numbers and where the dollars are coming from. And why should we care? Kurzer writes: “The trend is hard to ignore — …

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Marketing

The Year Ahead: Predictions From Marketing Experts

Marketing Land has compiled 20 expert predictions for what successful marketers will do in 2019. We share three below, then read the rest of the predictions here. “Email marketing trends to expect in 2019 To maximize revenue from email marketing campaigns, marketers need to ensure they are sending relevant content to high quality value email subscribers and stop focusing on the total quantity of emails sent. — Kyle Henderick Want to create better experiences and brand loyalty? Lean on your …

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Bright Ideas

Stripparaoke: A New Nightlife Trend?

There’s a new nightlife trend in Portland, reports Sarah Baird for The Guardian, and it’s starting to spread across the U.S. Combining stripping and karaoke, stripparaoke “has picked [up] steam in cities from San Diego to New Orleans,” according to the article. Shon Boulden, co-owner of Devil’s Point Strip Club, aka “the mothership for stripparaoke nationally,” says, “We started stripparaoke back in about 2005. We were basically just having a regular slow Sunday night. Since we had only three or …

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Marketing

Learning the Wrong Lesson From “Artificial Scarcity”

\Pumpkin Spice: Every food marketer wants in on the trend, which Vanity Fair’s Dan Pashman chronicles hilariously here. And though I don’t think the purpose of Dan’s piece is hard-nosed business analysis, he makes a statement that’s similar to the incorrect lesson that a lot of marketers take away from the “Pumpkin Spice” phenomenon: “ … as an American there are two things I love — sugar and artificial scarcity. Stamp the words “LIMITED EDITION” on a package of something …

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