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Marketing

Pro Tip No. 3: SEO With Anthony Ferrara

Meet Anthony Ferrara Title: SEO Director Hometown: Stamford, Conn. Best Live Show He’s Ever Seen: “I’ve seen a lot of great sports, concert and theater events, but my favorite was Adele at STAPLES Center, because I was fortunate enough to get front row seats through a lottery on her website. I had never seen a concert from such a good vantage point, so it was a very unique experience.” SO: What is a third small SEO tweak that can help increase traffic and...

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Marketing

Pro Tip No. 2: SEO With Anthony Ferrara

Meet Anthony Ferrara Title: SEO Director Hometown: Stamford, Conn. Best Live Show He’s Ever Seen: “I’ve seen a lot of great sports, concert and theater events, but my favorite was Adele at STAPLES Center, because I was fortunate enough to get front row seats through a lottery on her website. I had never seen a concert from such a good vantage point, so it was a very unique experience.” SO: What is another small SEO tweak that can help increase traffic and spread...

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Marketing

Pro Tip: SEO With Anthony Ferrara

Meet Anthony Ferrara Title: SEO Director Hometown: Stamford, Conn. Best Live Show He’s Ever Seen: “I've seen a lot of great sports, concert and theater events, but my favorite was Adele at STAPLES Center, because I was fortunate enough to get front row seats through a lottery on her website. I had never seen a concert from such a good vantage point, so it was a very unique experience.” SO: What is one small SEO tweak that can help increase traffic and spread...

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Marketing

Promote Your Work, Calm Road Rage

With their current project, the Billboard Creative is not only bringing attention to emerging artists’ work, but also soothing road rage across Los Angeles. The Los Angeles-based nonprofit turns unused and remnant billboards into public art, displaying emerging and established artists' work at different locations around the city. “What's so special about The Billboard Creative project is the fact that it turns the city of Los Angeles into a gallery,” said one of the featured artists, Panos Tsagaris, in this Huffington...

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Innovation

Mobile: The Time Is … Two or Three Years Ago!

A few months ago, I did a little tour of the websites of very well-known, well-funded arts and live entertainment organizations. The point of my little tour was to find out how a representative slice of the amply funded part of the business was handling the transition to mobile use among competitors. The result, as you can read, was so-so. About half of the sites were just the regular old websites, which the user's expected to pinch down to...

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