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The Value of a Holiday Show

Christmas is approaching … which means holiday productions have been popping up on stages in theaters all over the map: A Christmas Carol, It’s a Wonderful Life, The Santaland Diaries and many more. Stuart Miller reports on “The Business of ‘Carol’” for American Theatre. He writes, “More than a mere box-office cash cow, Dickens’s classic is a community builder, a gateway drug, and a holiday tradition.” Miller interviews people across the U.S. who share the benefits of having a local …

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News

Nominees Announced for 13th Annual Goldstar National Nutcracker Award

Goldstar has announced the nominees for the 13th Annual Goldstar National Nutcracker Award, the only award honoring live performances of The Nutcracker nationwide. More than 50 productions are vying for a cash prize to go towards education and accessibility programs, as well as the coveted title of Best Loved Nutcracker in the U.S. As has become tradition, the nominees represent a wide variety of genres, styles and creative themes. They include well-known ballet companies like San Francisco Ballet, Atlanta Ballet …

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Customer Service

Welcoming Back a Friendly Tradition to Boost Smiles and Sales

Four years ago, Wal-Mart decided to do away with “greeters” at its store entrances. But, according to this Entrepreneur article, “warm welcomes were not the only loss resulting from this decision. The retailer sacrificed a core tradition, as well as a substantial sum of money due to increased shoplifting.” Lydia Belanger reports, “By the middle of this summer, Wal-Mart greeters will return to a majority of the chain’s 5,000-plus U.S. stores.” The retailer’s late founder, Sam Walton, would be happy. …

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News

The Joffrey Ballet’s The Nutcracker Named Best-Loved Nutcracker in the Nation

“The Joffrey Ballet’s long-running version of The Nutcracker has once again won the Goldstar National Nutcracker Award,” reports Mark Kennedy, AP Drama Writer (@KennedyTwits). Kennedy continues in this Yahoo article: “The Chicago-based show beat out more than 106 other Nutcracker-themed productions to win the 9th annual audience-favorite prize, which includes a cash prize for its education programs. This third win makes The Joffrey Ballet the most decorated show in the competition’s nine years.” How does a production win the Nutty? …

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News

Why the Live Entertainment Industry Needs Show Day

I can’t think of a better day of the year to go to a show than the day after Christmas. Holiday magic is in the air, most people have time off and so many great shows are happening that it’s an irresistible feeling. I want people to think of the 26th as the day when they absolutely must get out to a show, that seeing something — music, theater, comedy or even a sports event — is just part of …

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Spotlight On

Spotlight On … Robert Joffrey’s The Nutcracker

\”The Nutcracker”: Robert Joffrey’s beloved classic with the Chicago PhilharmonicJoffrey Ballet’s production of The Nutcracker, Robert Joffrey’s beloved classic with the Chicago Philharmonic, will take the stage one last time for its final season, from December 4 to 27, at Chicago’s Auditorium Theatre. One of Chicago’s most popular holiday traditions now in its 28th year, Robert Joffrey’s The Nutcracker has won the Goldstar National Nutcracker Award — the only award honoring live performances of the holiday classic — twice. How …

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Fans

How Established Institutions Work to Stay Young: Baseball’s New Boss Shares His Thoughts

Sunday morning, I finished my workout, went to my office and opened my email to find a message from the new commissioner of Major League Baseball. I’d been thinking lately about the not-so-great season that baseball had last year in terms of attendance and TV ratings, and I’ve had discussions with a number of people in the offseason about the game and how it plays in the 21st century. The people I talk to share some frustrations with the game: …

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#TBT

#TBT: 1 More Frame-Breaking Strategy for Theaters to Grow Audiences Faster

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. It’s a continuation of the #TBT article we posted last week. 1 More Frame-Breaking Strategy for Theaters to Grow Audiences Faster We discussed how you might consider starting before the show starts and ending after the show ends. Now, we’re on to Frame-Breaking Idea No. 2: Not Starting at Zero With Every Show. In this case, sports franchises are an excellent illustration of my point. Suppose that the lineup …

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