Promo of the Week: Toronto’s Anti-Littering Campaign
- DATE: September 15, 2014
- POSTED BY: Jessica Koslow
Toronto's Anti-Littering Campaign Gorgeously Shames Litterbugs, reads The Huffington Post Canada headline. A series of ads posted by the City of Toronto used the streets as their background and then placed packaging of brand name products together strategically so the letters formed words -- like pig, lowlife, dumb -- with the tagline, "Littering says a lot about you." But the next day the ads had to be pulled because although these brand names agreed with the anti-littering message, they were...