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We’re Here to Help You Raise Some Money

Starting this week, Goldstar is refocusing our efforts, tools and systems so we can raise donations from our audience for your organization.  As soon as tomorrow, we’ll be sending you information about exactly what you need to do to participate.  For now, the best way to think of this is we’re going to be marketing donations for your organization instead of marketing tickets to your shows. We’re going to use ALL our promotional channels to make a difference. We’re looking …

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Experience

Is Customer Experience a Top Priority?

The answer to this question is obviously yes. Yet, according to Simpler Media’s latest State of Digital Experience report, businesses could be doing more to improve customer experience. Amy Gesenhues reports for Marketing Land that “nearly half of businesses aren’t investing in personalization technologies despite citing customer experience as a top priority.” Gesenhues continues: “Of the 325 digital customer experience executives surveyed by Simpler Media, 79% said digital customer experience (DCX) was an extremely or very high priority for their …

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Marketing

Pro Tip: SEO With Anthony Ferrara

Meet Anthony Ferrara Title: SEO Director Hometown: Stamford, Conn. Best Live Show He’s Ever Seen: “I’ve seen a lot of great sports, concert and theater events, but my favorite was Adele at STAPLES Center, because I was fortunate enough to get front row seats through a lottery on her website. I had never seen a concert from such a good vantage point, so it was a very unique experience.” SO: What is one small SEO tweak that can help increase …

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Social Media

Your Toolbox for Creating Great Arts Social Media Content

A cool video people can’t wait to share with their friends. An incredible image that inspires action. A GIF that makes people laugh. You’ve got tons of content to create and only half as much time. It’s always helpful to have a toolbox at your side to help you create great arts content — fast. And even if you’re someone who’s up-to-date on all the latest tools, this list from Buffer Social might have one or two you’ve never heard …

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