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Pricing

Top Broadway Shows By Revenue Per Seat — Week Ending April 21

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

How to Appeal to Unconventional Audiences

It's called the  “Amazin’ Mets Pass,” and it's a Netflix-style subscription deal that "allows fans to buy standing-room tickets to regular season home games for $39 a month," reports Olivia Perreault for TicketNews.According to Chris Zaber, New York Mets Senior Vice President of Ticket Sales, the pass targets millennials and unconventional audiences.Photo Courtesy of TicketNewsPerreault describes how it works: The subscription is app-based. After signing up for the subscription, fans can download mobile tickets to 78 games throughout the...

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Bright Ideas

10 Inspiring TED Talks

You know we're huge TED Talk fans. Entrepreneur shares 10 TED talks that will change how entrepreneurs think about the world.Do you have your tickets to TEDxBroadway 2019 yet? TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you to get your tickets now!Check out Navi Radjou's TED talk below about creative problem-solving in the face of extreme limits, then watch the rest!#mc_embed_signup{background:#fff; clear:left;...

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News

Goldstar and Eventbrite in the News

We’ve got some news that will help you reach a wider audience, and make it more convenient for them to catch your events. Goldstar's new partnership with Eventbrite lets you list your event on Goldstar and Eventbrite from one platform, and use mobile ticketing -- meaning no more will-call! “‘For events like ours that are new, you really can get your name out there and sell more tickets on Goldstar and Eventbrite,’ says Amber Fleming, event producer for Foodie Con...

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#MondayMotivation

#MondayMotivation: The Fans Are What It’s All About

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Remember the Fan Even Before You Forget.Here’s a story that shows what happens when an organization forgets that it’s about the fan, and then remembers.In Major League Soccer, there’s a team called the New York Red Bulls. If the logo looks familiar, there’s a good reason. The team is owned by Red Bull, the makers of the heinous-tasting,...

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Marketing

Mobile-Only Tickets Hit More MLB Stadiums This Season

According to TicketNews, "The Detroit Tigers have officially switched to using a mobile-only ticketing system for the 2019 season."Fans will have to show their tickets on the Major League Baseball Ballpark or StubHub app.The New York Yankees and Atlanta Braves are two MLB teams that have already switched to mobile-only ticketing.TicketNews quotes a source: "About half the teams across Major League Baseball will begin transitioning to mobile-only ticketing during the 2019 season, while over 30 NHL and NBA teams...

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Marketing

When Doing Good Gets People’s Attention

There are many ways to give back to our communities. Donating proceeds to a charity is one way; collecting canned goods or clothes is another.Billboard reports that the Metropolitan Opera is offering a pair of free tickets per performance through the end of this month to federal government employees during the current government shutdown.Not only is this a good deed that improves the quality of life for these employees, but it's also a great way to attract people's attention...

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Uncategorized

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Jan. 13

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Selling Out Editors’ Picks 2018: Marketing

As we wave goodbye to 2018, we wanted to take a look back at some of our favorite posts of the year. Today, we’re highlighting: Marketing.You can click on any title below to read the full article:Finding Your Voice “Voice” used to be something only media outlets thought about, but today, more than ever, this is something every brand and every company should keep top of mind. Setting a brand voice can set yourself apart from the competition and really...

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Marketing

Selling Out Editors’ Picks 2018: From Our CEO

As we wave goodbye to 2018, we wanted to take a look back at some of our favorite posts of the year. Today, we’re highlighting: Jim's Posts.You can click on any title below to read the full article:The One Word I'll Never Say Again ... It’s an ugly word. It sounds like “rhythm,” as though we’re going to get down to some funky beats, but it turns out to just be math. … Still, since people seem to use smartphones...

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