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Bright Ideas

The Play’s the Thing …

With so many new plays opening on Broadway, we couldn't help but think about the playwrights who have graced the TEDxBroadway stage over the years.Patricia Ione Lloyd (Her play Eve's Song has been extended at The Public Theater, and we still can't get a ticket!) asks, "Where Does Your Soul Live?"Big props to Alexander Dinelaris (won an Oscar for Best Original Screenplay for Birdman and wrote the book for the musical On Your Feet), who speaks about "Surprising Inevitability."And,...

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Pricing

#MondayMotivation: Theory of Pricing Relativity

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Tickets Are Worth Different Amounts to Different People.If you were riding on a train and you dropped a rock from the window of that train, it would appear to you as if the rock is falling to the ground in a curving arc behind you as you travel. If your friend were standing outside the train, facing the...

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News

TEDxBroadway Speaker David Korins Featured on TED.com

“What’s the Best Broadway Can Be?”The TEDxBroadway organizers asked David Korins, the award-winning designer for Hamilton and Dear Evan Hansen, to contribute to this question at the seventh annual event held in February 2018. The result was his powerful talk, “A Revelation of Space.”Today, David’s talk has been selected from hundreds of thousands of TEDx talks from across the globe to be featured on the TED.com channels (watch it here).“We’re incredibly proud of David, his inspiring talk really struck...

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News

TEDxBroadway Will Return to New York City in Fall 2019

TEDxBroadway organizers have announced the next TEDxBroadway will take place September 24, 2019, reports Broadway Briefing.Co-founders Damian Bazadona of Situation Interactive and Jim McCarthy, CEO of Goldstar, are moving the annual one-day event, which has been traditionally held in February, to the fall of next year.The TEDxBroadway organizers will once again fill the stage with speakers to tackle the question, “What’s the Best Broadway Can Be?”“We decided we wanted to move the event to the fall when it really feels...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Aug. 26

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Aug. 5

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending July 29

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending July 22

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#WednesdayWisdom

#WednesdayWisdom: Should Emotion Decide Who Can Buy a Ticket First?

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: How to Allow “True Fans” to Buy Tickets First.In the olden days, if you wanted a ticket to a hot concert, the best way to secure one was to camp out overnight, usually outside a record store*, so as to be in line when the tickets went on sale. Sure, you got a pretty lousy ticket, but at...

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Pricing

Which Concert or Show Has the Best Revenue Per Seat? (Week of April 12)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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