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#TBT

#TBT: Funny How Supply and Demand Have Nothing to Do With It

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Funny How Supply and Demand Have Nothing to Do With It. [This article was originally published in 2009.] I recently read an article that, though I hesitate to be unkind, is incredibly shallow. Here’s a key tidbit: “Who is responsible for the high prices consumers have to pay to see their favorite artists? Three culprits jump to mind.” The author then goes on to list them. You might want to sit down for …

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News

What Age Group Attends the Most Concerts?

Do people attend fewer concerts as they age? It’s a question a new study conducted by Eventbrite attempts to answer. Billboard Magazine reports that the study “found millennials and boomers alike see ‘experiences’ as an important part of a fulfilled life.” The article also covers data from Ticketmaster’s 2014 U.S. Live Event Attendee Study. So who are most active concertgoers: millennials or boomers? Turns out, it’s middle-aged consumers from 35 to 54. Read more about these two studies here. Got …

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Innovation

How to Allow “True Fans” to Buy Tickets First

In the olden days, if you wanted a ticket to a hot concert, the best way to secure one was to camp out overnight, usually outside a record store*, so as to be in line when the tickets went on sale. Sure, you got a pretty lousy ticket, but at least you got one. I never had to do this myself, but I certainly Tom Sawyer-ed a couple of my friends in high school into doing it for me. Today, …

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Bright Ideas

What’s the Use of a Paper Ticket?

I really enjoyed this piece, written by Matthew Lew, about the redesign of paper tickets for shows. In it, Matthew suggests some very smart and interesting ways that Ticketmaster specifically can improve the look and usefulness of the paper tickets that it prints. In our hearts, we know the paper ticket is doomed. Print-at-Home tickets are a temporary solution that in a few years will seem as quaint as paper tickets themselves. You already get tickets on your phone in …

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News

Coming Soon: Buy a Shot on the Kiss Cam, Upgrade Your Seat at an Event

A few days ago, Ticketmaster announced that it’s working with a company called Experience to allow people to upgrade their seats shortly before or even during an event. Also, this app will allow you to buy certain kinds of things (one of the examples the press release gives is “having a mascot visit a seat at a ball game”) that normally you would either have had to buy as some kind of VIP package, or wouldn’t be able to buy …

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News

Should Ticketmaster Be Suing Scalpers?

This article details a lawsuit that Ticketmaster has filed against a secondary ticket broker who does business mostly in Massachusetts. The suit is complex, but it seems that the thrust of it is that Higs Tickets uses bots to buy tickets to events and then resells them. I don’t know the details of the case, and I don’t like to speculate about this kind of thing, but my overall observation in this area is this: Traditionally, the relationship between ticketers …

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