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Selling Out Editors’ Picks 2019: From Our CEO

As we wave goodbye to 2019, we wanted to take a look back at some of our favorite posts of the year. Today, we’re highlighting a few posts from our CEO, Jim McCarthy. You can click on any title below to read the full article: Remember the “Good Old Days” of the Live Entertainment Business? “You should remember them, because they’re now! That’s right, we’re living in a Golden Age of live entertainment, and 2019 looks like an excellent environment …

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of December 8

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because …

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News

Announcing Selling Out With Jim McCarthy Podcast

For years now, we’ve been sharing blog posts and interviews from the best in the business. But we wanted to go deeper, to have some real — and real fun — conversations with the people who make all our favorite live events happen. That’s why we’re launching Selling Out With Jim McCarthy podcast!  Jim will be chatting with event producers, marketers, performers and others who are doing extraordinary things in this space.  If you’re looking for insights to make your …

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Experience

A Story of Good Ticketing and Bad Ticketing

“Does anybody onboard own a Guess bag with a big number 6 on it? If you do, please ring your call button.” A few minutes pass. “Ladies and gentlemen, if you are the owner of this Guess rollaboard bag with the number 6 on it, we really need you to push the call button over your seat.” Nothing. I’m looking around, wondering all of a sudden if this has anything to do with the guy who was taken off our …

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#MondayMotivation

#MondayMotivation: Hard to Use — That’s Where We Live

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Does Our Industry Make It Harder to Buy Tickets on Purpose? Here’s the thing about live entertainment: It’s inconvenient. It’s just a fact. A potential customer has to transport her actual human body to a place other than her own sofa at a time that she doesn’t get to choose. That may sound stupid and obvious, but that’s only because it …

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Pricing

Top Broadway Shows By Revenue Per Seat — Week Ending August 18

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because …

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#MondayMotivation

#MondayMotivation: More Sales Should Not Equal More Work

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Why We’re Digitally Integrating Major Ticketing Platforms. Back in Goldstar’s early days, we used cutting-edge technology to let our venue partners know about the Goldstar members coming to their shows: a fully automated fax! I’m joking, but only a little bit. When we started (15 years ago), many venues did want this information via fax. So we invented a virtual gateway …

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News

Not to Toot Our Own Horn, But …

At the Ticketing Business Awards, held April 9 in Manchester, England, Goldstar’s Matchmaker took top honors in the Insights and Analytics category. The Award recognizes the best integration or application of data analysis and insights to an entertainment ticketing challenge. What’s Matchmaker? Matchmaker is a technology that powers the event recommendations that show up in emails to our members. Matchmaker prioritizes the events each member is most likely to be interested in (based on their personal activity), making it easier for them to discover …

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Innovation

It’s an Honor Just to be Nominated

We’ve got some good news to share! Goldstar is a finalist for the Insights & Analytics Award at TheTicketingBusiness Awards 2019. This award acknowledges the best integration or application of data analysis and insights to an entertainment ticketing challenge. And, in this instance, the nomination is for Goldstar’s groundbreaking technology: Matchmaker, which uses an advanced AI algorithm to help Goldstar members discover live entertainment they didn’t know about and ultimately increases purchases. TheTicketingBusiness Awards recognize leadership, innovation and achievement in …

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News

Goldstar Announces Its One of a Kind Partnership With Eventbrite

We’re sharing a note from Goldstar CEO Jim McCarthy about some exciting news: Goldstar announced its one of a kind partnership with Eventbrite, and I have a few thoughts to share with you about this: It integrates Eventbrite ticketing directly into the Goldstar Audience Marketing Platform. That means, if you’re producing a show and you’re an Eventbrite organizer, you’re going to be able to do the event ticketing setup in the same place where you can also create your Goldstar …

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