We’re selling a drug. The recreational kind.

Friends and colleagues in the live entertainment and arts business: Why do people buy our product, a ticket to a show or event? I’ve been thinking about that some lately and have come to a terrible conclusion: Nobody needs what we sell. To be more specific, there is almost no practical reason why a person should ever buy tickets to a live event. It’s far easier and less expensive to either not go or to do something else, like go …

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