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Fresh Idea Friday: Adam Sobel

It’s the end of the week — when we share a TEDxBroadway talk from our vaults. This week’s Fresh Idea Friday features Adam Sobel and his 2015 talk from TEDxBroadway. TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you to get your tickets now! Read More: Fresh Idea Friday: David Yazbek Fresh Idea Friday: Ryan Chang Fresh Idea Friday: James Lescene #mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } /* Add your...

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Marketing

Selling Out Editors’ Picks 2018: From Our CEO

As we wave goodbye to 2018, we wanted to take a look back at some of our favorite posts of the year. Today, we’re highlighting: Jim's Posts. You can click on any title below to read the full article: The One Word I'll Never Say Again ... It’s an ugly word. It sounds like “rhythm,” as though we’re going to get down to some funky beats, but it turns out to just be math. … Still, since people seem to use smartphones...

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Marketing

The Secret Weapon for Your Arts Marketing

Can you remember the last time an ad made you cry? Laugh? It turns out that ads which elicit an emotional response from you are more likely to influence your intent to buy than its content does. According to the infographic below by USC Dornsife College, "emotional content tends to outperform rational content." Check out the infographic, posted on MarketingProfs, for tips -- and examples -- on how to use emotion to make your marketing more memorable. Read More: TEDxBroadway News...

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