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Join Our Online Conversation Series This Wednesday

If there’s one thing we’re all doing right now, in addition to staying home, it’s asking ourselves a ton of questions that just aren’t answerable at this exact moment. When will this end? What will it be like when we can open?  One other question we’re asking … “What’s the best WE can be right now?” To help answer it, I’d love for you to join us this Wednesday, May 6 at 12:30pm Eastern/9:30am Pacific for an online conversation series....

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News

Live Chat Replay: What Will It Take to Reopen?

This week, Jim chatted with virologist Vincent Racaniello and Pasadena Playhouse’s Danny Feldman about reopening venues and putting on live events during and after the COVID-19 crisis. If you missed it, they covered things like:  The logistics and safety measures needed to reopen a theater The importance of testing and contact tracing How a COVID-19 treatment might help venues reopen Watch the Chat Replay: Also, this conversation is just the beginning. Please join us and your colleagues at our new Facebook group Show Up! Here...

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News

LIVE CHAT on 4/29 — What Will it Take to Reopen? Virology and the Venue

You’re invited to a 30-minute deep dive with virologist Vincent Racaniello, Pasadena Playhouse’s Danny Feldman and Goldstar CEO Jim McCarthy on Wednesday, April 29 at 3:00pm Eastern/12:00pm Pacific.  Vincent is a Professor of Microbiology & Immunology in the College of Physicians and Surgeons of Columbia University and has done laboratory research on viruses since 1975, specifically influenza viruses. He also writes a Virology Blog and hosts several podcasts about virology. Danny joined Pasadena Playhouse in 2016. Overseeing both the artistic and business...

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News

Live Chat — Creating Successful Online Events With Jeremy Wein & Jay Nash

You’re invited to a 30-minute deep dive with the experts on creating successful online events. Jim McCarthy will be joined by theater producer and director Jeremy Wein and musician Jay Nash on Wednesday, April 22 at 4:00pm Eastern/1:00pm Pacific.  Jeremy is the cofounder of Play-PerView, which streams live theatrical and original content, and the founder of the New York City Podcast Festival. He’s also produced live performances including Kevin McDonald: ALIVE, Neva, and the 2011 Broadway revival of Godspell.  Jay is...

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News

Coronavirus Actions and Thoughts

I never thought I'd say this, but I don't want you to go out to live entertainment right now. The live entertainment industry is postponing and cancelling shows as a measure to slow the spread of the Coronavirus. It's a step that makes a lot of sense, and it's going to continue for a while. There are a few things I want to make sure you know during this time. If you have tickets to a show that is or becomes postponed or...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of March 8

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Experience

Theaters Rethink Their Culture

We've written about theater etiquette here on Selling Out (You can see people’s biggest theater etiquette pet peeve here). It's something we all think about as people who market (and attend) live events. Last year, we covered what are known as relaxed performances, which don't frown as much on late arrivals, noise or movement. In his Guardian article, David Jays examines the rise of relaxed spaces where anything goes. Jays quotes performer and activist Jess Thom, who has Tourette syndrome: “These spaces can...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of March 1

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

How a Theater Can Change a City

In this Chicago Tribune article, Chris Jones highlights how Aurora's downtown has been significantly impacted by the Paramount Theatre. It's an interesting read about how a single arts organization can impact an entire city. Jones points out that part of the theater's success is its focus on mainstream, family-friendly entertainment: "Family entertainment with familiar titles often attracts a far more diverse audience than socio-political drama foregrounding race. All Americans like to have a good time out with the people they love and...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of February 23

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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