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2014 Trends: What’ll Get You Going Out More

Now that 2014 is underway, here’s what to expect more of this year. • Large-Scale, Real-Time Entertainment: Like NBC’s live performance of The Sound of Music. Blogger Deb Rox says, “Twitter has transformed everything from sporting events, awards shows, series final episodes and political debates into massive fan experiences, and audiences crave more.” She predicts we’ll see more of these events with more meaningful ways to participate. • Mockbusters: This is the second time in 10 minutes I’ve read about the …

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The Sound of Audience

Last Thursday night, 18.5 million people watched The Sound of Music performed live on television. Last season, 11.5 million people saw any show on Broadway. Quibble about the performances. Quibble about the production. Say (correctly) that the two experiences are not the same. Say (correctly) that you can’t monetize a TV viewing the same way you can monetize a theater visit. But here’s what it comes down to. When the only way to experience the product is in the building, …

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