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#TBT: Stewart Copeland of The Police — You Only Make Money When You Sweat

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Stewart Copeland of The Police — You Only Make Money When You Sweat. Jim spoke with Stewart Copeland, drummer of the legendary rock band The Police, about live entertainment today [2009] versus during the ’70s and ’80s and about strategies for success whether you’re a rock star or not. Jim: The recent tour (2007-08) was very successful despite the band’s not having been together for a long time. Why …

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How to Keep Your Product Fresh? Don’t Overuse It

Hell has apparently frozen over again. This will be a successful tour, undoubtedly, because the Eagles have an amazing back catalog and have toured so infrequently. As Stewart Copeland of the Police told me in an interview a couple years ago, the secret to the absurd level of success of the tour by The Police a few years ago came from the fact that the band remained “pristine,” and had not toured for years and years, despite the high level …

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