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Selling Out With

Selling Out With … Terry Teachout

Wall Street Journal drama critic, playwright and About Last Night blogger Terry Teachout is one of the only people traveling the country to review theater, so the man knows a thing or two about both putting on a great show and catching the attention of critics and audiences. Teachout has also written his own play, Satchmo at the Waldorf, which is being performed this year at the Wallis Annenberg Center for the Performing Arts in Beverly Hills, San Francisco’s American Conservatory Theater, Chicago’s Court Theatre and Florida’s Palm Beach...

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Marketing

How to Resolve the Battle Between the New and the Familiar

What do you call something, even if it’s good, that you’ve seen over and over again? Boring. What do you call something so new and different that it doesn’t make any sense to you? Weird. Most live entertainment content falls in between those poles, of course, but as a creator, curator or marketer of stuff in your venue, which is better? Which should you go for if what you’re trying to do is build your audience? Here’s the formula that works best:...

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News

Not Feeling the Risk of Others

I saw Matilda in New York recently and loved it. Then again, I'm a fan of Roald Dahl's books and Tim Minchin's music and comedy, so I was probably an easy mark. But I'm not alone. Roald Dahl's work was the basis for generation-spanning hit books and blockbuster movies like Willy Wonka and the Chocolate Factory, James and the Giant Peach, Fantastic Mr. Fox and others. He wrote a Bond movie screenplay and the screenplay for Chitty Chitty Bang Bang...

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