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#MondayMotivation

#MondayMotivation: The Fans Are What It’s All About

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Remember the Fan Even Before You Forget. Here’s a story that shows what happens when an organization forgets that it’s about the fan, and then remembers. In Major League Soccer, there’s a team called the New York Red Bulls. If the logo looks familiar, there’s a good reason. The team is owned by Red Bull, the makers of the heinous-tasting,...

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#MondayMotivation

#MondayMotivation: It’s About the People That Make It Matter in the First Place

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Remember: It's Not About You. Oh, you get to be part of it. You get to be right in the middle of it. But it’s not about you. Now more than ever, it’s not about you. If you have the honor and privilege of having fans, patrons or whatever name you use for the people who support your live entertainment...

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Marketing

Here’s a Present from Team Goldstar!

For the holidays, Goldstar wants to give you a little gift: a Boost BOGO (Buy One Get One) through December 31! Set up a Boost campaign of $100 or more, include “BOGO” in the campaign name and Goldstar will match it within seven days. You’ll get double the emails and increase in awareness. If it’s your first time setting up a campaign, here are a few tips to make sure it goes well: Set your campaign for 7 to 10 days...

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#TBT

#TBT: Who’s the Best Player? The One Who’s Open

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Who’s the Best Player? The One Who’s Open. In basketball, the whole game sometimes comes down to a single, final shot. This is that critical moment that people like Michael Jordan and Kobe Bryant built their careers on. They got reputations for being able to make that big shot, sending their team to victory in the “clutch.” From there, people started to believe that it was important to have your...

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Innovation

If You’re Still Not Willing to Get Serious About Getting Outside the Four Walls of Your Venue

The old-fashioned mindset of “protecting” the live experience by making it as unavailable to anybody not present in the building at the time of the event doesn’t work. What it does is prevent people from being able to participate, which prevents them from caring, which prevents them from being a fan or supporter. This isn’t a theory. The sports guys know this. Imagine a world where you could only see an NBA game live. It’s been demonstrated by the National...

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Marketing

Interest in Outdoor Hockey Continues to Build

My read on adding KISS to the Dodger Stadium date of the Stadium Series is not that the NHL is trying to use KISS to sell more tickets. In fact, this game is selling out already. It’s the other way around: KISS, run by consummate self-promoter Gene Simmons, sees this as a platform to promote KISS and its various activities, including the launch of its arena football team, LA KISS. (I did mention the self-promotion thing, right?) The Winter Classic...

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Marketing

NBA GMs Like Miami Heat’s LeBron James Because He Fills Seats

GMs go with Heat, LeBron James. Note to sports ticket marketers: Maybe one of the reasons NBA GMs like LeBron so much is that he brings them buyers. When the Heat (LeBron’s team) go on the road, the team they’re visiting sells 99.1% of its tickets.

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