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We All Win When We “Get ‘Em Young”

The U.K.'s Northern Ballet is shooting 40-minute films for their Bite-Sized Ballets series and plans to screen them at local theaters, such as Odeon, Cineworld and Picturehouse. According to The Guardian, the series "will kick off with an adaptation of the Tortoise & the Hare, to be followed by Elves & the Shoemaker and Three Little Pigs. At the start of each film, the story is narrated on screen and dance instructors show children how to do some of the...

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Marketing

Does Your Arts Organization Really Know Its Patrons?

A recent Story of Telling post asks, "When did you last spend time watching what your customers do?" Its point is that people's actions can speak louder than words. The post explains: "We tend to think of our customers as intentional, rational human beings -- which is why we spend a lot of our time marketing to their heads. We make and market better products and services by working harder to get a glimpse of their hearts." Jim expresses a similar...

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#TBT

#TBT: Know Your Customers, or Just Think You Do?

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Know Your Customers or Just Think You Do. Like many of you, I watched the Super Bowl yesterday [February 8, 2010], and it was a pretty terrific game. Typically, I ignore (or fast forward through) commercials, but since the Super Bowl commercials are noteworthy, I actually paid attention to them. I’m not particularly interested in breaking down which ones worked, etc., but I noticed something. Most of the commercials looked as though they...

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Marketing

10 Ways to Get to Know Your Customers Better

Do you know what your customers love and loathe, fear or anticipate? This is just one of the questions Entrepreneur contributor Jayson Demers asks in his article listing 10 ways to know your target audience. We've highlighted four ways below, and then read about the rest here. "Challenge your assumptions. The first step is the most important, since it may even help you redefine your target audience. Don’t assume anything. Let’s say you’ve decided your target market is middle-aged women. Why?...

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Bright Ideas

Playing Santa

Last week, I went to the Aspen Live conference in Aspen Colorado, which caused me to miss the Goldstar holiday party. I know, I know, you're crying your eyes out for me. Still, I hated missing chance to socialize with the Goldstar gang, so we decided to do something extra. With the help of a few wonderful members of the Goldstar team, we created what we called the Sugarplum Soirée. This was an event held in my office here in...

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