Think Outside the Industry: Whole Foods Joins the SXSW Fun

At this year’s SXSW, Whole Foods is launching a new food truck concept, offering open-faced sandwiches known as tartines, reports Brandchannel. And food isn’t the only thing the chain is serving up. According to the article, there’s a three-day free music event taking place on the rooftop of the downtown Whole Foods, and the retailer is hosting sunset yoga sessions and presenting a session at SXSW about on-demand grocery deliver. Read more here about how Whole Foods is trying new ways to connect with …

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What App’s Everyone Buzzing About at SXSW?

SXSW’s in full swing in Austin — and once again the app world is buzzing with excitement about the next big thing. In 2007, it was Twitter. In 2009, Foursquare. Now, it’s a live-streaming app called Meerkat. Julia Louis-Dreyfus, Al Roker and Jimmy Fallon are using it. Jim has touched on the benefits of live streaming before. His main points: There is no tug of war between live and broadcast. Rather, obscurity is the enemy. Meerkat takes live streaming to …

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