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How Do Goldstar Subscribers Really Feel About Going to IRL Shows?

Since the shutdown began, we’ve been surveying Goldstar subscribers twice a month to get a glimpse into just how they feel about returning to live entertainment. Here’s Jim with the latest results from the early April survey:

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Goldstar Subscribers’ Return Readiness Score for Mid-March 2021

A chart that shows that the overall willingness of people to go out to live entertainment right now is 53 out of 100.

Goldstar is reaching out to live entertainment enthusiasts to see how they feel about returning to in-person events.   The results are interesting! The highlights from mid-March are below:   When asked to “describe your willingness to go out to live events” on a scale of 0-100: The average response score was 53. If venues followed strict cleaning routines and social distancing policies, the number goes up to 60 out of 100. When asked about wearing a mask to an event, …

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Goldstar Subscribers’ Return Readiness Score for Early March 2021

A graphic showing that the average willingness to go out to live events right now is 49 out of 100

Goldstar is reaching out to live entertainment enthusiasts to see how they feel about returning to in-person events.   The results are interesting! The highlights from early March are below:   When asked to “describe your willingness to go out to live events” on a scale of 0-100: The average response score was 49. If venues followed strict cleaning routines and social distancing policies, the number goes up to 56 out of 100. When asked about wearing a mask to …

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Goldstar Subscribers’ Return Readiness Score for Early February 2021

A graphic showing that the average response for consumer willingness to go out to live events is 40 out of 100.

Goldstar is reaching out to live entertainment enthusiasts to see how they feel about returning to in-person events.   The results are interesting! The highlights from early February are below:   When asked to “describe your willingness to go out to live events” on a scale of 0-100: The average response score was 40. If venues followed strict cleaning routines and social distancing policies, the number goes up to 43 out of 100. When asked about wearing a mask to …

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Goldstar Subscribers’ Return Readiness Score for Early October

Return Readiness Score for Early October

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. The results are interesting! The highlights from early October are below: When asked to “describe your willingness to go out to live events” on a scale of 0-100:  the average response score was 42. For New York respondents specifically, the average response score was also 42. If venues followed strict cleaning routines and social distancing policies, that number goes up to …

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Goldstar Subscribers’ Return Readiness Score for Early September

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. This is interesting. The highlights from early September below: When asked to “describe your willingness to go out to live events” on a scale of 0-100:  the average response score was 43. If venues followed strict cleaning routines and social distancing policies, that number goes up to 49 out of 100. And a bright spot: When asked how much they’re looking forward to …

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Goldstar Subscribers’ Return Readiness Score for Mid August

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. This is interesting. The highlights from mid August below: When asked to “describe your willingness to go out to live events” on a scale of 0-100:  the average response score was 39. For New York respondents specifically, the score was 42. If venues followed strict cleaning routines and social distancing policies, that number goes up to 47 out of 100. And a bright …

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Goldstar Event Organizers’ Strategy for Early August

Twice a month, Goldstar is surveying its event organizers across the country to see when they plan on reopening their venues and if they’re trying online events. The highlights from early August: 40% of organizers plan to return to in-person shows in the first quarter of 2021. The next highest response, 23%, plan to return later in 2021. 57% are currently producing online events, and 33% plan to in the near future. Check back here for the next round to …

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Goldstar Subscribers’ Return Readiness Score for Early August

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. This is interesting. The highlights from early August below: When asked to “describe your willingness to go out to live events” on a scale of 0-100:  the average response score was 34.  For New York respondents specifically, the score was 41.  If venues followed strict cleaning routines and social distancing policies, that number goes up to 43 out of …

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Could a “Bubble” Work for Theater? What the Experts Say

This week Goldstar CEO Jim McCarthy was joined by LA Sparks President and COO Danita Johnson and San Francisco Giants’ EVP Staci Slaughter. They chatted about staff safety, rethinking the consumer experience across all genres (during the pandemic, of course, but also for the future), how a “bubble” could work for theater, and why you should “never let a good crisis go to waste.”  Jim also shared the latest Return Readiness Score and insights from our ongoing consumer survey.  Watch …

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