Super Bowl LIV is almost here, and many companies are focusing their ad efforts around this big moment. Even companies that are not running TV ads during the game are creating buzz for themselves in a variety of ways. For Adweek, Ian Zelaya details 9 brands that are activating for the big game -- without TV ads. Hopefully, these examples can offer inspiration on how to engage consumers by capitalizing on big local happenings. Below are two of Zelaya's examples, then read...

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Super Bowl Sunday is here! The Los Angeles Rams will face off against the New England Patriots during Super Bowl LIII in Atlanta. Each year, football fans and non-fans alike look forward to the Super Bowl: the fierce competition, the incredible talent, the commercials, the halftime show -- and the list goes on. But how many of us really watch the game? Recent research from AdColony shows that we don't always have our eyes on the football field. Check out the infographic below,...

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Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Know Your Customers or Just Think You Do. Like many of you, I watched the Super Bowl yesterday [February 8, 2010], and it was a pretty terrific game. Typically, I ignore (or fast forward through) commercials, but since the Super Bowl commercials are noteworthy, I actually paid attention to them. I’m not particularly interested in breaking down which ones worked, etc., but I noticed something. Most of the commercials looked as though they...

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As I write this, it’s just a few hours before Super Bowl XLIX between the New England Patriots and the Seattle Seahawks. I’m trolling StubHub, seeing where the last-minute market is for a couple of seats to today’s game. Let’s see … if I wanted to go right now, I could probably still get to Burbank Airport, get on a 1:00pm flight and be at the stadium in time for kickoff. Of course, about the smallest amount I’d be...

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Long wait for a regional final + hot local team = most expensive single-admission college basketball event MSG has ever hosted. Here's the news from SeatGeek: "It's been over 50 years since Madison Square Garden hosted NCAA Basketball Tournament games, and getting the local underdog in the bracket has only furthered the frenzy. Friday's doubleheader is the most expensive single-admission college basketball event MSG has ever hosted. Tickets for UVa-Michigan State and UConn-Iowa State are going for $355 each on average, coming...

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A Houston furniture store launched a promotion before the Super Bowl where if you bought $6,000 or more in furniture during the promotion and the Seattle Seahawks won, you’d get a full refund on that purchase. Seven million dollars in furniture purchases later, the Seahawks did win, and Gallery Furniture is on the hook for the refunds. The CEO says he’s “thrilled” with this outcome, because the media -- national and local -- have made a huge fuss about the...

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With the Super Bowl yesterday, we're reminded of how the NFL is a juggernaut, culturally and commercially. Half the country watched the game, including tens of millions of people who don't even like football! This kind of power has a few funny effects, of course, and I think one of them has been a certain amount of arrogance about ticket sales. The NFL has, for a number of years, been such a ticket sales sure thing that even slight weaknesses...

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A man in New Jersey who bought some pretty expensive tickets to the Super Bowl is suing the NFL for not releasing more tickets to be sold to the general public. His claim is that, according to New Jersey law, at least five percent of tickets must be available for regular people to buy. I don’t know anything about the merits of his case, but it shows that consumers are getting savvy to the idea that the primary market sellers (in...

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Read up about how MetLife Stadium in New Jersey is getting ready for this year’s Super Bowl. Every few years, the NFL skips the balmy climates of places like Miami, Tampa, New Orleans and San Diego to hold a Super Bowl somewhere potentially chilly. This game, however, is the first Super Bowl in a cold winter climate and an outdoor stadium.* Indianapolis, Detroit and Minneapolis have all hosted, but their stadiums are all climate-controlled domes. MetLife is a great big...

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