Are you Capitalizing on Big Moments?
- DATE: January 27, 2020
- POSTED BY: Jessica Koslow
Super Bowl LIV is almost here, and many companies are focusing their ad efforts around this big moment. Even companies that are not running TV ads during the game are creating buzz for themselves in a variety of ways. For Adweek, Ian Zelaya details 9 brands that are activating for the big game — without TV ads. Hopefully, these examples can offer inspiration on how to engage consumers by capitalizing on big local happenings. Below are two of Zelaya’s examples, …