Super Bowl LIV is almost here, and many companies are focusing their ad efforts around this big moment. Even companies that are not running TV ads during the game are creating buzz for themselves in a variety of ways. For Adweek, Ian Zelaya details 9 brands that are activating for the big game — without TV ads. Hopefully, these examples can offer inspiration on how to engage consumers by capitalizing on big local happenings. Below are two of Zelaya’s examples, …

Read More

As I write this, it’s just a few hours before Super Bowl XLIX between the New England Patriots and the Seattle Seahawks. I’m trolling StubHub, seeing where the last-minute market is for a couple of seats to today’s game. Let’s see … if I wanted to go right now, I could probably still get to Burbank Airport, get on a 1:00pm flight and be at the stadium in time for kickoff. Of course, about the smallest amount I’d be able …

Read More

With the Super Bowl yesterday, we’re reminded of how the NFL is a juggernaut, culturally and commercially. Half the country watched the game, including tens of millions of people who don’t even like football! This kind of power has a few funny effects, of course, and I think one of them has been a certain amount of arrogance about ticket sales. The NFL has, for a number of years, been such a ticket sales sure thing that even slight weaknesses …

Read More

A man in New Jersey who bought some pretty expensive tickets to the Super Bowl is suing the NFL for not releasing more tickets to be sold to the general public. His claim is that, according to New Jersey law, at least five percent of tickets must be available for regular people to buy. I don’t know anything about the merits of his case, but it shows that consumers are getting savvy to the idea that the primary market sellers …

Read More

Read up about how MetLife Stadium in New Jersey is getting ready for this year’s Super Bowl. Every few years, the NFL skips the balmy climates of places like Miami, Tampa, New Orleans and San Diego to hold a Super Bowl somewhere potentially chilly. This game, however, is the first Super Bowl in a cold winter climate and an outdoor stadium.* Indianapolis, Detroit and Minneapolis have all hosted, but their stadiums are all climate-controlled domes. MetLife is a great big …

Read More