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Live Chat Replay: Creating Successful Online Events

This week, Jim chatted with musician and virtual concert expert Jay Nash about creating successful online events.  If you missed it, they covered a lot of ground on things like:  What to consider when pricing your online events  How to tackle audio issues — particularly with multiple performers Which streaming options would work best for you  For those who did tune in live, here’s the list of the streaming options and tools Jay mentioned:  Streaming service: Open Broadcaster Software For …

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Marketing

Have Your Best Year in Marketing Yet

Inc. writer Michelle Van Slyke reports that the key to having a successful year in marketing is … planning. And, ’tis the season to start since the end of the year is fast approaching. Van Slyke shares some advice from her own personal experience to make next year your best year yet. “Start with Reflection Every planning meeting should begin by reflecting on the prior year. What worked? What didn’t? What did we think wasn’t going to work, but did? …

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Bright Ideas

Jim’s Book Pick for Big Business

Inc. contributor Christina DesMarais asked a group of super successful people, including Jim, to share one book they would recommend to help arts entrepreneurs get ahead in business and life. Jim’s pick may surprise you: Simple Pictures Are Best by Nancy Willard “Ambitious and creative entrepreneurs and managers have plenty of ideas. In this little book, a shoemaker and his wife are getting a picture made to celebrate their anniversary. It starts with just the two of them, posed elegantly in …

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Marketing

A Crazy Arts Marketing Idea: Focus on What You’re Selling

Marketing doesn’t have to be sleazy. That’s the message behind Stefanie Flaxman’s recent post on Copyblogger. Flaxman writes that if you believe in your product/show/event, then you should make sure it has the great marketing strategy it deserves. It’s a similar message Jim shared in his pair of posts: You Are Your Marketing, Part I and II. He writes: “Being your own marketing goes a lot deeper than just designing a cool product, service, show or whatever. It’s about building …

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News

What 60 Years of Success Looks Like

Stop for a moment and think about this: The first Newport Jazz Festival was held during the presidency of Dwight Eisenhower. When a concept has staying power like that, there must be something strong about it. In fact, this year’s festival is going on the road in a celebration of its 60th year. I’m going to have a lot more to say about how to build successful, long-term live entertainment businesses here on Selling Out in the near future, but …

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Bright Ideas

Source Material for Your Next Big Idea

My thoughts on how entrepreneurs can keep generating the ideas they need to make their businesses successful: How Tech Entrepreneurs Can Generate the Next Big Idea

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