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Spotlight on Success: How Icons of the Stage Are Stealing the Show Online

We’ve invited two pioneers in the livestream space to give us their take on the clever and creative ways they put celebrated legends in homes across the world. Thursday, April 29, we’re welcoming Daniel Nardicio and Kimberly Faye Greenberg to Spotlight on Success. If you don’t know, Daniel smashed records in one night with his A Love Letter to Liza, and Kimberly has been hitting the virtual boards most nights with her one-woman Fanny Brice show. This 50-minute in-depth conversation promises to be equal parts …

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Marketing

How a Theater Can Change a City

In this Chicago Tribune article, Chris Jones highlights how Aurora’s downtown has been significantly impacted by the Paramount Theatre. It’s an interesting read about how a single arts organization can impact an entire city. Jones points out that part of the theater’s success is its focus on mainstream, family-friendly entertainment: “Family entertainment with familiar titles often attracts a far more diverse audience than socio-political drama foregrounding race. All Americans like to have a good time out with the people they …

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#MondayMotivation

#MondayMotivation: Have You Forgotten Your Audience?

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: How to Resolve the Battle Between the New and the Familiar. What do you call something, even if it’s good, that you’ve seen over and over again? Boring. What do you call something so new and different that it doesn’t make any sense to you? Weird. Most live entertainment content falls in between those poles, of course, but as …

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Experience

People Don’t Remember the Details. They Remember the Feelings.

Southwest is being applauded for the way the airlines runs its business — again. In his Inc. post comparing Southwest and another airline, Bill Murphy Jr. highlights a Maya Angelou quote: “People may not remember exactly what you did, or what you said, but they will always remember how you made them feel.”   Murphy writes: “And those feelings develop based on our cumulative experiences: a combination of the shared experiences we all have from following the news, and our personal …

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Marketing

Cards & Points: How Are You Rewarding Your Patrons?

We’re all looking for new ways to reward our patrons — because a happy patron is a returning patron. Looks like these two companies are hatching innovative plans: Uber is planning to issue its own credit card with perks for Netflix and Spotify, and Groupon will allow users to earn hotel points and airline miles on each purchase. It’s worth considering: How can you give your patrons a little something extra to keep them coming back for more? Because, as …

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#TBT

#TBT: All About the LUV

Happy #TBT! Here’s an oldie-but-goodie post from Jim: All About the LUV. People in arts and entertainment (but especially the arts) are fairly self-critical about their attitude toward audiences, and with good reason. The arrogance that it takes to ignore the people who are paying your bills is unattractive by almost any measure. But it’s worth saying that this dysfunction of thought is by no means limited to arts and entertainment folks. By contrast, that arrogance I was just talking about …

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#TBT

#TBT: “Free” Is Not a Business Plan

Happy #TBT! Here’s an oldie-but-goodie post from Jim: “Free” Is Not a Business Plan. Free is Chris Anderson’s latest book [@2009], and the premise is fascinating: In a world of bits instead of atoms (by which Anderson means electronic information as opposed to physical goods or services), the price of serving that one extra customer is so low as to be nearly zero. This in turn liberates the producer of such services to give them away on a broad basis and …

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#TBT

#TBT: One-Step Strategy for Success: Be Awesome, Part II

Happy #TBT! Here’s Part II to last week’s oldie-but-goodie post from Jim: One-Step Strategy for Success: Be Awesome. In Part I, Jim comments on a Bob Lefsetz article about the troubled state of music and the music business. Jim offers that Lefsetz’s remedy is better music.   And maybe Bob’s right: Just make better music. Just don’t suck. Just be great. Which is easy, if, you know, you’re great. Hey, Beatles, just make great music! “Righty-o, old chap. How many No. …

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#TBT

#TBT: One-Step Strategy for Success: Be Awesome, Part I

Happy #TBT. Here’s an oldie-but-goodie post from Jim: One-Step Strategy for Success: Be Awesome. We’re breaking it into two parts. Check back next week for Part II. In 2009, Bob Lefsetz wrote about the state of music and the music business. I’ll paraphrase here, which of course means you’re getting my interpretation of what he said, so maybe it’s best if you also go read his piece, too. But his point is this, as far as I can tell: The concert …

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#TBT

#TBT: Shutting Down the Factory … Not a Key to Success

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Shutting Down the Factory … Not a Key to Success. Michael Kaiser of the Kennedy Center wrote this in the The Huffington Post [February 2010]: “Many arts managers are angry with me. They do not appreciate my advice not to cut programming during this recession. I continue to say that creating large, important projects is central to creating fiscal health. Especially when there is less money for the arts (and there …

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