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Pricing

How to Appeal to Unconventional Audiences

It’s called the  “Amazin’ Mets Pass,” and it’s a Netflix-style subscription deal that “allows fans to buy standing-room tickets to regular season home games for $39 a month,” reports Olivia Perreault for TicketNews. According to Chris Zaber, New York Mets Senior Vice President of Ticket Sales, the pass targets millennials and unconventional audiences. Perreault describes how it works: The subscription is app-based. After signing up for the subscription, fans can download mobile tickets to 78 games throughout the season — …

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Marketing

Cleveland Orchestra Targets Millennials With ‘Members Club’

The Cleveland Orchestra wants to make it as quick and easy as possible for busy, young people to see their shows live. So, they’ve created a ‘Members Club.’ Zachary Lewis of Cleveland Plain Dealer explains: “For a $35 monthly fee, set up with automatic billing, patrons gain membership to the club and the freedom to purchase a ticket to any orchestra concert at Severance Hall or Blossom Music Center for $10.” Plus, the program is available via a smartphone app. …

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Pricing

Automatic Renewal for Season Ticket Holders — The Wave of the Future?

“The Cleveland Cavaliers have become the first NBA team to require all season-ticket holders to agree to an automatic renewal policy, essentially eliminating the need for the club to pursue season-ticket renewals annually,” John Lombardo reports in a recent Sports Business Journal article. All new season-ticket buyers have had to agree to an auto-renew policy since 2012 — but this new policy affects existing season ticket-holders, too. “Now, like a gym or a country club, you are in until you …

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Innovation

The Hottest Season Ticket in Town is For a Restaurant

Next is a restaurant in Chicago that serves several different meals in the course of a year, each one running for three or four months at a time. It’s molecular gastronomy, which means that it takes an extreme amount of preparation and skill, so the menu is the same for everyone and changes infrequently. Over the course of the year, these different menus are what the restaurant calls a “season,” and if you want to go to each of the …

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