6 Steps to Make Your Call to Action Stand Out

It's a difficult question to answer in absolute terms, writes Jack Simpson for Econsultancy, but "there are a number of call to action best practice elements that have been shown to increase the chances of success." With these elements in mind -- size, color, wording, contrast with the rest of the page, position and urgency -- Simpson highlights 10 brilliant examples of calls to action here. And we've selected a few to feature below: 1. Manpacks: Even though there’s quite a...

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