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Spotlight on Success: Creating an Online Event Franchise

Join Stellar Co-Founder Jim McCarthy and his guests, veteran music agent Craig Newman and performing arts promoter Aaron Zimmerman, for a chat on Thursday, April 15 at 4:00pm ET/1:00pm PT. They’ll talk about how they conceived and created the ingenious Watch With … series, where fans can watch their favorite movies alongside the stars, and how they went from an idea to creative and financial success. Watch With … is an example of the innovation possible with livestreaming. In a live venue, fans might be able …

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News

Expert Chat Replay: Bands, Fans & the Future of the Music Industry

This week, Jim sat down with veteran music agent Wayne Forte (Founder and President, Entourage Talent Associates, Ltd.) to talk about his work with Tedeschi Trucks Band. When the band couldn’t do their beloved annual live show, he helped them set up live broadcasts of last year’s show recordings to bring fans together and support the band and crew with ticket sales, merchandise sales, and donations. The resulting experience was amazing for all involved — interacting with fans in chat and seeing them …

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News

Join Our Expert Chat on Oct. 28: Bands, Fans & The Future of the Music Industry

For our next Expert Chat, Jim McCarthy is talking to music agent Wayne Forte (Founder and President, Entourage Talent Associates, Ltd.). You probably know many of the bands he represents, including Joan Armatrading, Joe Satriani, Procol Harum, Ikebe Shakedown, and Tedeschi Trucks Band (to name just a few). In fact, it’s usually at this time of year that Wayne’s overseeing the Tedeschi Trucks Band’s residency at the Beacon Theatre. With the COVID-19 shutdown, the band’s plans have changed. Wayne’s vision for …

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News

Live Chat Replay: Creating Successful Online Events

This week, Jim chatted with musician and virtual concert expert Jay Nash about creating successful online events.  If you missed it, they covered a lot of ground on things like:  What to consider when pricing your online events  How to tackle audio issues — particularly with multiple performers Which streaming options would work best for you  For those who did tune in live, here’s the list of the streaming options and tools Jay mentioned:  Streaming service: Open Broadcaster Software For …

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News

TEDxBroadway to Host Live Streaming Conversation Series

Today, TEDxBroadway organizers announced a new series of online conversations with a central theme in light of the COVID-19 pandemic and its impact on the Broadway community — “What’s the best WE can be right now?” “We’ve tapped a few of our TEDxBroadway alumni with the idea that their topics seem especially meaningful in these tough times, and there’s more to say about them,” says TEDxBroadway Co-Founder, Damian Bazadona of Situation. “Their topics range from service, to facing challenges, to just taking an opportunity to share …

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News

News & Noteworthy (Week of July 19)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em! Audio Streaming Beats CDs in Germany: According to Billboard, “Audio streaming now represents nearly half of revenues and has replaced CDs as the largest sales segment on the German record market.” Wolfgang Spahr reports: “From the late 1980s on, CDs enjoyed …

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Social Media

How to Use Facebook Live to Sell Tickets

Live video can be a great way to get people excited about your event, share news from your organization or show behind-the-scenes secrets from the cast and crew. There are a few options for live streaming, but one of the easiest is Facebook Live. If you’re new to it, HubSpot has put together a comprehensive guide to using the tool. You can click here for the full article to see how to get started and check out some of their …

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Bright Ideas

How about Hamilton, Live on Independence Day?

Broadway’s having a moment. I felt it last week when I hosted TEDxBroadway — sales are up, shows are getting more exciting and more diverse, people all over the country felt it when they saw the performance of Hamilton live on the Grammys. Even my buddy Bob Lefsetz said that, “Hamilton is the best musical event of the year.” Not the best musical of the year, but the best thing that happened in music. He’s right. But here’s an insane …

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Marketing

MLB Moves Toward Major Streaming Action

Local streaming is coming to many Major League Baseball markets next season, according to Sports Business Journal. Staff writers John Ourand and Eric Fisher report that under the proposed Fox agreement, fans will be able to access games on Fox Sports RSN websites and the FoxSportsGo app, plus distributors’ websites and apps. In Jim’s words (and the title of one of his posts), You Can’t Kill Demand for a Product by Giving It to More People. He wrote: “Let’s talk …

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Technology

What App’s Everyone Buzzing About at SXSW?

SXSW’s in full swing in Austin — and once again the app world is buzzing with excitement about the next big thing. In 2007, it was Twitter. In 2009, Foursquare. Now, it’s a live-streaming app called Meerkat. Julia Louis-Dreyfus, Al Roker and Jimmy Fallon are using it. Jim has touched on the benefits of live streaming before. His main points: There is no tug of war between live and broadcast. Rather, obscurity is the enemy. Meerkat takes live streaming to …

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