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Marketing

Let’s Talk About SEO

Jason Barnard explains on the SEMrush Blog how SEO works and why it's so important. After catching us up to speed, Barnard outlines a successful SEO strategy. Here's one piece of his advice below, then read his entire article here: "For your SEO strategy to be successful, you must trigger as many of the signals that Google is looking at as possible. A helpful way of looking at how all these individual actions fit into an overall strategy is to think in...

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Marketing

14 Smart Marketing Tips (From People Just Like You)

We're always on the lookout for helpful marketing tips to boost our business. Get ready to take notes because HubSpot asked 14 experts in their field for their very best marketing tips -- and then compiled an “ultimate list.” We've shared two of these tips below: "On the value of customer trust … 'I define sales as a meaningful transaction between two human beings, so before asking for anything, a customer’s trust must be earned. Brands need to build narratives that align...

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Marketing

Cards & Points: How Are You Rewarding Your Patrons?

We're all looking for new ways to reward our patrons -- because a happy patron is a returning patron. Looks like these two companies are hatching innovative plans: Uber is planning to issue its own credit card with perks for Netflix and Spotify, and Groupon will allow users to earn hotel points and airline miles on each purchase. It's worth considering: How can you give your patrons a little something extra to keep them coming back for more? Because, as Jim explains...

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#TBT

#TBT: One-Step Strategy for Success: Be Awesome, Part II

Happy #TBT! Here’s Part II to last week's oldie-but-goodie post from Jim: One-Step Strategy for Success: Be Awesome. In Part I, Jim comments on a Bob Lefsetz article about the troubled state of music and the music business. Jim offers that Lefsetz's remedy is better music.   And maybe Bob’s right: Just make better music. Just don’t suck. Just be great. Which is easy, if, you know, you’re great. Hey, Beatles, just make great music! “Righty-o, old chap. How many No. 1s...

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#TBT

#TBT: One-Step Strategy for Success: Be Awesome, Part I

Happy #TBT. Here’s an oldie-but-goodie post from Jim: One-Step Strategy for Success: Be Awesome. We're breaking it into two parts. Check back next week for Part II. In 2009, Bob Lefsetz wrote about the state of music and the music business. I'll paraphrase here, which of course means you’re getting my interpretation of what he said, so maybe it’s best if you also go read his piece, too. But his point is this, as far as I can tell: The concert business (or...

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Social Media

The Power of Upgrades and Other Game-Changing Pokémon Go Lessons

Pokémon Go isn't just fun and addictive, the app offers effective content strategies, too. Entrepreneur highlights five lessons the game can teach you -- and we're sharing two below: "Build a story around your content. What makes Pokémon Go such a huge success? Great storytelling. Each character, boasting unique super powers, leaves a great impact on audience members. The story offers them something great to cheer for. In the '90s, every kid dreamed of experiencing the characters. The game has made their fictitious stories come alive. That doesn’t mean you have...

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Bright Ideas

One Smart Marketing Strategy That Never Fails

When Malcolm Gladwell announced his new podcast, before the first episode even aired, it had jumped to No. 2 in the iTunes charts, reports The Story of Telling. Why? Because "we trust him to produce nothing but great work that’s worth our time." The post highlights why trust is more important than hype when it comes to building your business. "Yes, hype is more immediate than trust," the post explains, "but in the long run trust is a more sustainable...

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Marketing

Think Outside the Industry: Nike Aims for Personalization

As part of its 2016 marketing plan, Nike is choosing to focus on ... you. According to PSFK, "Nike has seized the year as an opportunity to unite its sports and retail technology around a central mission: personalization." The central focus will be the revamped Nike+ app, which will consolidate retail, fitness and customer service processes into one digital tool. Reporter Adriana Krasniansky writes: "The app opens with a personalized “newsfeed” of products, announcements and training tips, paired with a digital storefront...

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Bright Ideas

Make People Want to Talk About What You’re Doing

I agree with Lyn Gardner that Theatre Criticism is not in crisis. A headlong, destination-uncertain transition perhaps, but not crisis. How does this relate to selling out a venue? It’s great to have people commenting on what you do in as large a forum as possible. One major structural advantage for sports event marketers, for example, is that there are entire TV networks (ESPN being the leading one) who must talk about their product 24 hours a day on multiple venues....

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