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Join Our Expert Chat on August 5: What Does the Future Hold for Fans?

Every live event organizer wants fans. Having an established group of enthusiastic people to fill your house, concert hall, comedy club or gin joint is considered a slam dunk or homerun, right?  That’s why we invited two incredible figures from the sports world to join our Expert Chat on Wednesday, August 5 at 3:00pm Eastern Time: LA Sparks President and COO Danita Johnson and SF Giants’ EVP Staci Slaughter. We’ll be talking about building and maintaining a fan base, even...

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#MondayMotivation

#MondayMotivation: The turtle at the Bottom of the Pile

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Full Buildings Drive Everything. Success carries within it the seed of failure. The things that make something strong also make it vulnerable to future decline. The sports industry has a problem, and I feel obligated to point it out. Just as a few years ago, I identified some problems that the NFL was about to experience. I see structural problems for all major sports...

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Experience

Making Memories With Your Kids

The Indianapolis Colts announced that children 24 months and younger can now get into Lucas Oil Stadium for free, reports TicketNews. That's a big bonus for fans -- and it lets them know: "We’re thinking about our families and trying to make it as easy as possible for them to come," Stephanie Pemberton, vice president of marketing for the Colts, said in a statement. Other family-friendly changes include "kids meals, which includes a hot dog, apple slices, string cheese, and a...

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Marketing

What’s More American Than Pie and Baseball? Part II

This holiday week, we’re taking a look back at a couple of Jim posts about baseball and pie — and marketing, of course. "Why is a rivalry more interesting? A few reasons, potentially: First, there’s some animosity, or at least contention between the two sides. Although in most cases in sports, I think this animosity is mostly good-natured (among the teams themselves, if not the fans), it gives everyone involved a little more motivation to hustle, to care, to scream their...

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Marketing

Pretending to be Hot

A couple weeks ago, I made the following point: “Without meaning to, I’d say our industry has made it pretty hard to buy live entertainment. Ticket buyers are generally confused, frustrated, suspicious and trepidatious.” That’s right. As a group, we put obstacles in the path of people who are just trying to give us money and attend our events. This sucks, but let’s stay positive for a moment and look at the beginning of my sentence: “Without meaning to …” Well … true...

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News

Happy #OpeningDay!

Break out the Cracker Jacks, hot dogs and beer, baseball season is starting again! Even if you're not a huge sports fan, it's hard to deny the appeal of a sunny day at the ballpark, the roar of the crowd and the chance to spend a fun afternoon with family and friends. We recently reported on how economical a night at the ballpark can be compared to dinner and a movie, and we're hoping plenty of people take the opportunity...

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News

Trade Up: Swap a Ho-Hum Night for an Exciting Night of Baseball Without Spending More Cash

Dinner and a movie finally have some competition when it comes to having a night out on the town. For the cost of what you’re probably doing on any ordinary night, Goldstar says you can go to a Major League Baseball game (opening day is Sunday, April 5). Regardless of your budget, there’s likely an amazing experience waiting for you at the ballpark, for about the same price -- or one that’s even better. Here are a few examples of how...

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Pricing

More About the Return of the Stadium Show

Recently, Jim posted, What Can We Learn From the Return of the Stadium Show? In it, he commented on an article by Ray Waddell in Billboard about the resurgence in concert tours taking place in stadiums this year. Jim's bottom line: Even though this is an interesting countertrend, be careful not to extrapolate too much from it. Stadiums are much too big for just about any act, and the days of selling out night after night after night are...

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Pricing

What Can We Learn From the Return of the Stadium Show?

Sometimes we get a chance to see a snapshot of the past and present side by side and learn something we might miss in the long, slow march of daily life. Stadium tours are back, sorta. Read Ray Waddell’s great summary of the resurgence in concert tours taking place in stadiums this year. Calling it the “best year for stadium concerts in 20 years,” the article surprised me. The trend has clearly been in the other direction, toward better, smaller,...

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Innovation

If You’re Still Not Willing to Get Serious About Getting Outside the Four Walls of Your Venue

The old-fashioned mindset of “protecting” the live experience by making it as unavailable to anybody not present in the building at the time of the event doesn’t work. What it does is prevent people from being able to participate, which prevents them from caring, which prevents them from being a fan or supporter. This isn’t a theory. The sports guys know this. Imagine a world where you could only see an NBA game live. It’s been demonstrated by the National...

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