Think Outside the Industry: Sprite, Snapchat & Gen Z

If you’re trying to capture the attention of Gen Z, according to PSFK, your best bet is via Snapchat, which currently has the most youthful base of the social networks with 45 percent of its users between the ages of 18 and 24. Jennifer Passas reports that “Sprite has effectively turned their cans into a connection tool through Snapchat’s real-time social network.” The RFRSH Na Lata campaign is a first-of-its-kind campaign that features Snapcodes on limited edition cans of Sprite that …

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