Millennials & Live Music: New Survey Reveals Marketing Tip

According to Billboard, more than 14.7 millennials go to at least one music festival every year. But are they remembering which brands they interact with at that live event? Music Week‘s Coral Williamson highlights the findings of a new study, conducted by music marketing agency Momentum Worldwide and concert promoter AEG Live. Here are just a few: • Millennials are more likely to recommend brands who sponsor music events. • 93% of millennials said they like brands who sponsor live music …

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