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Three Things You Must Consider About Email Marketing

In his recent post “'Customer Information' or License to Spam?" Jim wrote: Customer information is valuable when it’s the result of permission and when it’s not just “data,” but when it actually represents a person with value to and interest in what your organization is doing. It’s not a blanket license to spam. Now, James Baggaley at Spektrix chimes in with "Stop Spamming Your Customers Before it's Too Late." He outlines three things arts organizations should do right this second when...

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Marketing

“Customer Information” or License to Spam?

Today’s marketer, including live entertainment marketers, put a lot of value on what they call “customer information.” Years ago, when we started Goldstar, this wasn’t the case. Very few people cared about “information” on its own. We were very early to the understanding that customer information had value, and in many ways, we've built our business on it. But now, just about everyone gets it. Let me rephrase that, because it’s not really true. Now, just about everybody has at least...

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