How Theaters Should Handle a Social Media Crisis

Recently, Southwest Airlines had to cancel almost 2,000 flights because of a massive technology failure, which rendered huge portions of their computer systems inoperable for more than 12 hours, reports Convince & Convert. This, of course, led to some 250,000 angry passengers flooding Southwest’s customer service, social media and operations teams. Lucky for us, Jay Baer shares some important lessons we can learn for how to handle a social media crisis. Read two of them below, and check out the...

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