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Goldstar Subscribers’ Return Readiness Score for Mid September

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. This is interesting. The highlights from mid September below: When asked to “describe your willingness to go out to live events” on a scale of 0-100:  the average response score was 43. For New York respondents specifically, the score was 46.6. If venues followed strict cleaning routines and social distancing policies, that number goes up to 51 out of 100. And a bright...

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Marketing

Instagram Marketing Done Great

Chidike Samuelson highlights eight examples of brilliant instagram marketing for Entrepreneur. "The good news," Samuelson writes, "is that thriving with Instagram marketing isn't about burning millions of dollars or hiring the most prominent influencer to share your posts. Rather, it requires more of a more nuanced approach to making an impression on the right target audience." Here are a few of his top picks that we could learn from: "Lego Remember last year's royal wedding? It was one of the most followed global...

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News

Cultural Venues Are Thriving in the US

Kakim Bishara for Hyperallergic reports that the "world spent $8 billion on new cultural institutions in 2018." That's good news for live entertainment. Jim has shared his thoughts about the benefits of live entertainment in his post: Bowling Alone - Why Live Entertainment Is More Valuable Than Ever. He wrote: "We ought to see ourselves as one of the key building blocks at improving our nation’s social capital. How can our entertainment give people a way to build connection and socialize...

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Marketing

9 Smart Ways to Improve Your Digital Marketing Campaigns

Once your patrons are on your site or clicking open your emails, how do you get them to actually buy? It's a question we wrestle with daily. The infographic below, created by Connext Digital, "explains nine tricks of psychology that have been known to get consumers to convert," writes Laura Forer for MarketingProfs. For example, a few tactics are: The isolation effect: Highlight a single element in a group, such as making your CTA more distinct. Instant gratification: Minimize steps needed to purchase,...

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Marketing

Grow Your Audience: Live Stream

"When the 2018 Major League Soccer season kicked off last month, Real Salt Lake fans ... could download Salt Lake City NBC affiliate KSL-TV’s new app, RSL on KSL, and livestream the game on the digital device of their choice," reports A.J. Katz for Adweek. We've covered the benefits of broadcasting and live streaming live events (see our Read More list below). The hope is to reach a broader audience and increase ad revenue. Jim wrote in No Tug of War...

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Marketing

People Want Experiences — Luckily, That’s What We’re Selling

We've written about it before, and the topic keeps popping up: Spending money on experiences makes us happier than buying stuff. Entrepreneur reporter John Rampton shares seven reasons why this is so, based on a 20-year study by Dr. Thomas Gilovich, a psychology professor at Cornell University. Below, we highlight a few key reasons why we prefer to spend our money on experiences over stuff: "Experiences define your purpose and passions. Your daily activities should be guided and influenced by your purpose...

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