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Now Is the Time to Support Live Entertainment and Arts

Editor’s Note: Jim sent this message to Goldstar subscribers yesterday. Read on to see how Goldstar is working to help arts organizations during this difficult time. And if you'd like to set up a donation page for your organization here's the link. If you love live entertainment, arts, plays, concerts, musicals, comedy, and everything in between, now is the time to show it. We’ve spent the last few days rapidly refocusing our efforts to make Goldstar a place where you can donate money to...

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Social Media

How Instagram Is Changing Everything

In this American Theatre article, Billy McEntee highlights the pros and cons of building and maintaining a social media -- and more specifically an Instagram -- presence. McEntee begins his article: "On December 20, Mean Girls announced that Cameron Dallas would be joining its Broadway company as heartthrob Aaron Samuels for a limited four-week run." And who is Cameron Dallas? According to McEntee, "Dallas is a wunderkind of the internet, a celebrity from YouTube, Instagram, the (the now-defunct) Vine, and beyond." McEntee quotes Jay Armstrong Johnson,...

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Marketing

Design Tips for Everyone

Even if you don't have a background in design, Search Engine Journal writer Kristi Kellogg outlines seven graphic design tips for non-designers. "Graphic design is a useful skill for any digital marketer to have in their back pocket," explains Kellogg. We list two of Kellogg's tips below, then read the rest here: "Embrace White Space: When creating a design, the graphics and text tend to get all the attention. The areas without graphics and text are just as important, and allowing room for your...

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Marketing

Up Your Engagement on Instagram

According to Pamela Bump for HubSpot, "In 2019, Instagram Stories hit 500 million daily users." Bump continues: "Since launching in 2016, the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors including Snapchat, TikTok, and its owner's own platform: Facebook Stories." In order to help us up audience engagement,  Bump "surveyed 350 people using Lucid software to learn more about their favorite Story formats, sound preferences, and ideal Story length," and she highlights "what consumers said about their favorite...

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Marketing

Let’s Talk About SEO

Jason Barnard explains on the SEMrush Blog how SEO works and why it's so important. After catching us up to speed, Barnard outlines a successful SEO strategy. Here's one piece of his advice below, then read his entire article here: "For your SEO strategy to be successful, you must trigger as many of the signals that Google is looking at as possible. A helpful way of looking at how all these individual actions fit into an overall strategy is to think in...

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Social Media

Social Media Trends for 2020

You have many choices when it comes to social media marketing -- and new opportunities are popping up each year. Taylor Peterson offers a "rundown of top features and formats social marketers should explore in 2020" on Marketing Land. Check out a couple below, and then read the rest here: "Instagram Shoppable posts. Instagram first debuted its Checkout feature in March 2019, giving online retailers a more seamless way to connect with customers. The feature allows users to make purchases from in-feed or Story content without...

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Marketing

Gen Z and the Rise of “Dark Social”

In Vogue Business, Lucy Maguire writes, "Gen Z is reinventing social media marketing." Maguire suggests that "brands should evolve their marketing strategies and reconsider platforms to reach younger audiences." "Young people aged 16 to 24 spent an average of seven hours per day online in 2019, three of which were spent exclusively on social media, according to GlobalWebIndex," writes Maguire. "But in markets like the US, growth on platforms like Twitter, Snapchat and Facebook is slowing, while newcomer TikTok grew rapidly in...

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Social Media

Great Ways to Grow Your Audience on Social

Online communities can be "your strongest advocates and biggest assets," writes Colin O'Riordan for HubSpot. O'Riordan explains: "Online communities are groups of people who have a connection with your brand and/or each other. They communicate with you about your products and often share brand experiences." And, he continues, "social platforms now offer useful features that can help build brand relationships." He highlights five brands who are using social media to spark community growth. We share one example below, and you can...

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Marketing

Twitter Reveals What Matters Most to Your Patrons

To help live entertainment marketers better understand what matters most to our patrons, Twitter, reports David Cohen for Adweek, "analyzed billions of tweets from Jan. 1, 2016, through June 30, 2019, and boiled them down into 18 emerging trends that highlight fundamental shifts in culture in the U.S." With this insight into what's on our patrons' minds, we can, hopefully, start and participate more effectively in social media conversations. Cohen shares six overarching themes. Read three of them below, and then...

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News

PODCAST: Jennifer Ashley Tepper Talks Broadway in the Age of Social Media

It’s no secret that Jennifer Ashley Tepper is one of our favorites. Besides the fantastic work she does as: The creative and programming director at Feinstein’s/54 Below, which combines performances by Broadway’s best with a world-class dining experience. A producer of Be More Chill, which recently ended a successful Broadway run. The author of The Untold Stories of Broadway: Tales from the world’s most famous theaters (Volume 1). There’s also 4. the straight up contagious joy she has for the industry. So,...

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