Selling Out With Scott Kane

Last week, Jim wrote about — and received in the mail — a Newsies bobblehead, a promotional idea and a Broadway first from the minds of Scott Kane and the folks at Shorenstein Hays Nederlander in San Francisco. It’s a bright idea that crosses lines between genres of live entertainment marketing: The San Francisco Giants introduced sports fans to bobblehead giveaways in 1999. The Newsies bobblehead promotion is already seeing success. How much? We got more details on this emerging …

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