We’ve already shared that Snapchat has more than 100 million daily users — making it a valuable marketing tool, especially for reaching millennials. Delta recently launched a location-based scavenger hunt on Snapchat. According to PSFK, “Delta DreamHunt challenges people to find hidden Snapchat filters strategically placed in neighborhoods around the city.” Adding fun and games to your marketing plan — plus using a popular app — is a great way to engage your patrons. Find out more details about Delta’s …

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Rent the Runway (a fashion company that allows customers to rent high-end formal wear for special occasions) has a tricky challenge when it comes to making customers happy. As Glossy.co writer Hilary Milnes reports on the company:  “When our customer is coming to us, she’s coming to us for a special occasion — there are higher stakes,” said [Rent the Runway’s svp of merchandising and planning Sarah] Tam. “We want to make sure that we deliver, so we’re always figuring …

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We wrote about 10 Brand Doing Snapchat Right. In this Fast Company article, Elizabeth Segran highlights five companies that started using Snapchat when it launched in 2011 — and they’ve reaped (and continue to reap) the benefits. According to Segran, Snapchat “has more than 100 million daily users who spend an average of half an hour on the app every day. … Although the service still skews toward the millennial set — 60% of all 13- to 34-year-old smartphone users …

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If you’re trying to capture the attention of Gen Z, according to PSFK, your best bet is via Snapchat, which currently has the most youthful base of the social networks with 45 percent of its users between the ages of 18 and 24. Jennifer Passas reports that “Sprite has effectively turned their cans into a connection tool through Snapchat’s real-time social network.” The RFRSH Na Lata campaign is a first-of-its-kind campaign that features Snapcodes on limited edition cans of Sprite that …

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