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Selling Out Editors’ Picks 2016: Infographics

Another year has flown by — and what a year 2016 has been! To reflect back on it, we’ve created a series, called Selling Out Editors’ Picks, and we’ve pulled together some of our favorite posts on important topics for any live entertainment marketer. Today we’re looking at some of the helpful information — everything from marketing to social media and more — we’ve learned from infographics. Just click on any title below to see the infographic: How Your Customers …

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Social Media

Think Outside the Industry: Delta Creates Snapchat Scavenger Hunt

We’ve already shared that Snapchat has more than 100 million daily users — making it a valuable marketing tool, especially for reaching millennials. Delta recently launched a location-based scavenger hunt on Snapchat. According to PSFK, “Delta DreamHunt challenges people to find hidden Snapchat filters strategically placed in neighborhoods around the city.” Adding fun and games to your marketing plan — plus using a popular app — is a great way to engage your patrons. Find out more details about Delta’s …

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Customer Service

Think Outside the Industry: Rent the Runway’s Inventive Customer Service

Rent the Runway (a fashion company that allows customers to rent high-end formal wear for special occasions) has a tricky challenge when it comes to making customers happy. As Glossy.co writer Hilary Milnes reports on the company:  “When our customer is coming to us, she’s coming to us for a special occasion — there are higher stakes,” said [Rent the Runway’s svp of merchandising and planning Sarah] Tam. “We want to make sure that we deliver, so we’re always figuring …

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Social Media

100 Million People Are on Snapchat — Are You?

We wrote about 10 Brand Doing Snapchat Right. In this Fast Company article, Elizabeth Segran highlights five companies that started using Snapchat when it launched in 2011 — and they’ve reaped (and continue to reap) the benefits. According to Segran, Snapchat “has more than 100 million daily users who spend an average of half an hour on the app every day. … Although the service still skews toward the millennial set — 60% of all 13- to 34-year-old smartphone users …

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Social Media

10 Brands Doing Snapchat Right

We’ve previously talked about Snapchat and how your organization can get started using it to connect with a (mainly) younger crowd. But if you’re looking for some examples of individuals and brands that are getting the most out of the app, Inc.com has rounded up a list of 10 great accounts to follow and emulate. Click here for the full list and check out our favorites below: “Gary Vaynerchuk (garyvee) When Gary Vaynerchuk recommends a marketing platform, you know you …

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Social Media

Think Outside the Industry: Sprite, Snapchat & Gen Z

If you’re trying to capture the attention of Gen Z, according to PSFK, your best bet is via Snapchat, which currently has the most youthful base of the social networks with 45 percent of its users between the ages of 18 and 24. Jennifer Passas reports that “Sprite has effectively turned their cans into a connection tool through Snapchat’s real-time social network.” The RFRSH Na Lata campaign is a first-of-its-kind campaign that features Snapcodes on limited edition cans of Sprite that …

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