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#MondayMotivation

#MondayMotivation: The Mobile Revolution is Over

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Mobile Gets You Everyone. Let’s talk about the importance of good mobile technologies for live entertainment marketers. We’ve been investing in it for years because mobile technology via smartphone is the dominant consumer platform and will be for at least 5 or 10 years. Photo Credit: Benjamin Sow via Unsplash Compared to desktop computers, mobile is relatively new, and as a result, those...

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Technology

Is Apple Handoff the Answer to the Mobile Conversion Challenge?

Everyone in e-commerce faces the challenge of mobile conversation -- getting those people who shop on mobile devices to buy from mobile devices. Right now, industry average puts mobile usage at around 50%, while mobile purchases lag behind at only 15-20% of overall sales. Goldstar users are big on mobile, so our stats surpass the industry average, with 67% mobile usage and 36% sales — but there’s still that gap to be bridged. That’s where Apple Handoff comes in. We’re...

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Word Stock

Word Stock Market: Charger

The Word Stock Market is an occasional feature on SellingOut.com, where I will tell you whether to buy, sell or hold a certain word based on whether that word has a strong future or has seen better days. For example, if you’d bought the word “hybrid” 10 years ago (when it meant a cross between a horse and a donkey, not an eco-friendly car), you’d be rich today. On the other hand, if you’d bought “digital camera,” you’d be...

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