Every Organization Needs a Database of Ticket Buyers
- DATE: October 29, 2013
- POSTED BY: Jim McCarthy
New Software Will Help Small Arts Groups Track Customers. Two things about this: First, a good, central database of ticket buyers is a bare minimum. Wait … is it 2001? It was a bare minimum then. Now, if an organization doesn’t have some form of central database, I would go so far as to say it is not really doing marketing. It may be doing marketing activities, but it’s not doing marketing. Spray and pray advertising, maybe, but not marketing. …
