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Experience

Diane Paulus: Theater Should Be More Like a Rock Concert

We posted about Diane Paulus (The Donkey Show, Pippin, Sleep No More) when she appeared at TEDxBroadway this year. In this profile of Paulus by Alexandra Wolfe in The Wall Street Journal, Paulus talks about the future of theater and explains why she thinks it’s heading toward even more boundary-blurring experiences. Paulus also knows a thing or two about audience engagement — at The Donkey Show at A.R.T. audience members could come back with a friend for free — and …

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News

Diane Paulus Brings Important Message to TEDxBroadway

Diane Paulus (winner of the 2013 Tony Award for Best Director of a Musical for the Broadway revival of “Pippin”) is on fire recently! She brought an important and well-received message to TEDxBroadway that the theater experience is much more than stuff on a stage. Extending the experience in time and place makes the whole thing richer, better and lots more fun.

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Word Stock

Word Stock Market: Immersive

The Word Stock Market is an occasional feature on SellingOut.com, where I will tell you whether to buy, sell or hold a certain word based on whether that word has a strong future or has seen better days. For example, if you’d bought the word “hybrid” 10 years ago (when it meant a cross between a horse and a donkey, not an eco-friendly car), you’d be rich today. On the other hand, if you’d bought “digital camera,” you’d be broke. …

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Innovation

The Next Step After Immersive Theater

This is a very strong idea. According to this Wall Street Journal article, people in China are enacting real-life versions of a popular type of Japanese online game known as Takagism. They’re locking themselves in converted bomb shelters, residential apartments and office complexes, and they must escape by solving riddles and brain teasers. It takes the idea of immersive theater, like Sleep No More and Here Lies Love, and makes it not just immersive but participatory. Note that there is …

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Marketing

If You Name It, It Will Grow

I’ve been using the term “live entertainment” for more than a decade now, and in the last few years others seem to have caught up with me. I drifted into that term because to me, there’s a strong connecting thread between theater, live music, sports, walking tours, Cirque du Soleil-type experiences and whatever else might happen when people are gathered in a physical space primarily for the enjoyment of it. This article asks the question if “alternative theatre” needs a …

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