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Single-Use Marketing Programs

Last week, rap group Wu-Tang Clan announced a never-before tried launch program for its new album later this year. Called The Wu: Once Upon a Time in Shaolin, the collection of songs will be sold to one — and only one — person, after touring museums and galleries, where you will be able to buy a ticket to listen to the album for $30 to $50, according to this piece by Ilan Mochari in Slate. It’s a cool idea, and …

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News

What Reinvention Sounds Like

Slate‘s Mark Vanhoenacker has declared classical music “dead” in America. I’m not sure if there are other continents or republics where it’s all the rage, but here in the U.S.A., it’s not just in trouble. It’s deceased, passed on, bereft of life. As John Cleese would say, it’s an “ex-parrot.” This, of course, is an exaggeration, but only technically. Both financially and in terms of cultural relevance, it’s bad, and there are very few arrows pointing up. But here’s my …

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