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Experience

Serving Opera in a Soup Kitchen

We’ve talked about moving art out of traditional venues on Selling Out, and in his post Pick a Venue, Make a Statement, Jim talks specifically about when the site and the content have a powerful connection. Dance Magazine reports that, during the holidays, New York City’s On Site Opera is presenting Amahl and the Night Visitors inside the Holy Apostles Soup Kitchen, which serves lunch to the homeless on weekdays. “The one-act opera recounts the story of the three wise …

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Marketing

Simple Rules to Improve Your Site Design

According to Entrepreneur, “88 percent of consumers are unlikely to return to a website after one bad experience.” Which means, first impressions are extremely important. Writer Gabriel Shaoolian reports, “According to research from Stanford University, over 46 percent of consumers view a website design as a top indicator of credibility — a quality that is imperative for brands to captivate new consumers and then turn them into returning customers.” We’re always working hard to make our user experience the best …

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