Archives

News

Webinar: How to Stream & Ticket Your Show on Stellar

When the live entertainment industry shut down, we went to work. We built Stellar -- a Total Show Management (TSM) system for online events. It's built to help live entertainment and arts organizations incorporate online events as a major new part of their business. Online events represent the biggest opportunity for the live industry in a long, long time, so we at Goldstar have built Stellar to help live events survive the COVID crisis and thrive when it's over. Join...

Read More

News

Go Digital! Experts Talk Boosting Engagement & Revenue With Online Events

Watch Alvin Ailey’s Thomas Cott,  Play-PerView’s Jeremy Wein and Goldstar CEO Jim McCarthy talk about their groundbreaking forays into online virtual readings, performances and more. Hear how Alvin Ailey is reaching 27 million people in 121 countries with online content this season, and Play-PerView is getting 2000+ viewers in a single online reading.  Jim also shares the latest Return Readiness Score and insights from our ongoing consumer survey.  Watch the chat: Let’s keep the conversation going over on the Show Up! Facebook...

Read More

News

Join Our Expert Chat on September 2: Virtual Venues — The Show Must Go On(line)

Right now, venues are looking at the first quarter of 2021 and beyond to return to production on live events. In fact, in our survey of Goldstar organizers, 40% of them plan to return to in-person shows in the first quarter of 2021. How can we earn revenue and keep audiences engaged until then? The answer is virtual events. We’ve tapped two virtual event experts to share how they’ve brought their live events online with streaming and video.  Join Goldstar...

Read More

News

Reminder: Join Tomorrow’s Expert Chat on the First Socially Distanced Show

We're talking with the man who staged "the first-ever socially distanced concert in America," the Travis McCready concert in Ft. Smith, Ark. in May. Find out how it happened, what he learned from the experience and how it applies to your next show.  When: Tomorrow, June 24, 3:00pm Eastern / 12:00pm Pacific Register here. We’ll also reveal the most up-to-date Return Readiness Score and Goldstar consumer survey results. Hope to see you there!

Read More

News

Live Chat Replay: Decoding the COVID-19 Stimulus Package

Did you miss our live chat Wednesday, going over the COVID-19 Stimulus Package? Our CEO Jim McCarthy chatted with Sibi Thomas, a Partner in the Nonprofit, Government & Healthcare Group at Marks Paneth LLP and an expert in accounting, auditing, tax and consulting experience in the nonprofit industry.  You can catch the replay to learn:  How independent contractors and small nonprofits can use the programs. Why applying at more than one bank may be a good idea.  What the limitations...

Read More

News

We’re Ready to Help Raise Money — Set Up Donations for Your Organization

We’re in this together. So, we’ve come up with a way to get our 10 million Goldstar subscribers to show love to you. We’re asking them to donate to your organization. We’re focusing our team, audience, technology, resources and marketing machine to support you at this time. And, we’re moving rapidly on this. So please, take a look and fill out this form to participate. (ALL organizations are eligible to participate.) We know that our subscribers love your shows and what you do for the community....

Read More

News

We’re Here to Help You Raise Some Money

Starting this week, Goldstar is refocusing our efforts, tools and systems so we can raise donations from our audience for your organization.  As soon as tomorrow, we’ll be sending you information about exactly what you need to do to participate.  For now, the best way to think of this is we’re going to be marketing donations for your organization instead of marketing tickets to your shows. We’re going to use ALL our promotional channels to make a difference. We’re looking to...

Read More

News

Coronavirus Actions and Thoughts

I never thought I'd say this, but I don't want you to go out to live entertainment right now. The live entertainment industry is postponing and cancelling shows as a measure to slow the spread of the Coronavirus. It's a step that makes a lot of sense, and it's going to continue for a while. There are a few things I want to make sure you know during this time. If you have tickets to a show that is or becomes postponed or...

Read More

Pricing

Top Broadway Shows by Revenue Per Seat — Week of January 26

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

Marketing

And the Award for Best Campaign Goes to …

Award show season is in full swing and so too are the campaigns. The Golden Globes just happened, but really, the first sign of the season begins with actual signs -- as in billboards. Every year, like clockwork, “For Your Consideration” billboards crop up all over Los Angeles in hopes of garnering the attention of the right people who could-might-maybe help bring home the hardware. We have a better approach to campaigning for live events. For your consideration, Boost: Reach a targeted audience...

Read More


Sign Up for Emails

VIEW PAST ARTICLES