The Best Product in All of Entertainment Is …

Jim once wrote, "Those of us in this business have an immense blessing: We’ve got the best product in all of entertainment." He was referring to the live entertainment business. According to this PSFK article, stores are "turning up the theatrics" to attract customers. There was an actual ride, an Alice’s Adventures in Wonderland-themed theatrical “experience,” at the opening of one giant department store. PSFK explains that we have "entered the realm of 'shoppertainment,' a brave new world where retailers aren’t...

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